Have you ever wondered, or thought what customers see when they first land on the homepage of a business website? Perhaps no!
Two internet researchers from the University of Science and Technology in Mississippi did an in-depth study on the above query with the help of eye-tracking software. Their founding suggests that website elements: content, images, logo, user-navigation panel, search box, social media icons, and the bottom of the web page, make the biggest impression on the visitors of a website.
And, in fact, decides whether they will hang on a trade site to buy something or not. Therefore, in today’s era, a business website is a sales manager (of online businesses) which can make or break a deal! Here are top three things to keep in mind before launching your commerce website:
1. Keep it simple
2. Contact us form
A good commerce site has the ability to drive a lot of sales inquiries on the website or over the phone call, but it can only do that if your customers can reach you! In simple words, a proper, easy to fill the contact-us form is a must for every site which deals with clients. Also, a great gesture to have a write-us form for your non-profit blog.
Just about any free contact form template with one or two basic fill up blocks will not give that essential customer details you need to set up a monthly marketing campaign report and plan accordingly. Online form template professionals are just a call, or an email away to crack the above deadlock. As, they have the experience and the knowledge to the program contact form for your specific need.
3. Adding Quality Images
An image worth more than a thousand of words! Right? So how come business websites are not its preys? For your commerce site, you require uploading high-resolution pictures; must not illustrate any controversial content, and should not be copyright images of others.
A search engine crawls a website top to bottom and left to right to left. But, don’t have the eyes of the humans to see the pictures, make this downbeat of the search engines a plus for you. How? SEO-friendly images having your targeted keywords in the alt tag will be a great boost up to your search engine optimization strategy. You may not realize this, but images can bring tons of traffic to a website.
The above are some rule of thumb when comes to making your business website user-friendly. And, at the same time allure your visitor to make a purchase of a service or a product from your site.
| About the Guest Author:
The writer is a digital marketing enthusiastic, who knows what takes to bring quality traffic to a website, from trade form templates to promotion campaigns, his knowledge is second to one, and that one is the internet itself.