Marketing has continuously evolved these past few decades. Gone are the days where newspaper and radio ads are the go-to media for marketing products or services. At the moment, social media marketing is one of the most effective ways to spread the word about your business. All types of people of different ages and races use social media every day.
Almost 50% of the world’s population is on at least one form of social media
According to Status Brew, around 3.5 billion people use at least one social media channel. Real estate companies can reach more people on the internet than in person. Based on this stat alone, there is no doubt that social media marketing is the real deal. Don’t waste your time and effort going door to door when you can do it more efficiently online. A single post can reach thousands or even millions of people in just a few days if it goes viral.
Millennials are the primary customers of real estate business
Currently, 66% of first-time homebuyers are Millennials. There is no better way to reach than through social media outlets. It is estimated that 88% of Millennials are on social media. Therefore, having a social media account for real estate businesses, like Tagaytay Highlands, is very crucial to reach your consumers. Millennials spend a lot of hours on social media every week. They do not watch tv as much anymore. Radio ads are also not an effective way to reach millennials. It is also an important factor that it is cheaper to advertise on social media. Generally, posting on social media is free. You only spend on boosting posts, but other than that it is free to use.
Social media marketing is time-efficient
81% of marketers said that there is an increase in traffic with only six hours of social media marketing every week. You can save time and money by doing social media marketing compared to traditional printed marketing. You can have an employee do your social media marketing as a side job. Your employee can do other things while maintaining your social media presence because it can be done for a short time every day.
Tried and tested
Social media marketing has been tried and tested over the years. According to the National Association of Realtors, 69% of realtors have a facebook account for their business. Considering that most realtors are not millennials, it goes to show that they have it because it works for their real estate business and not for entertainment only.
Social media marketing is the future
To conclude, social media marketing is on the rise. Do not get left behind. Maximize profits by maximizing your potential through social media channels.
| About the Guest Author:
Edwin Deponte is a motivational writer who is also passionate about Social Marketing. He believes in others’ abilities and tends to bring out people’s hidden potentials through his words of inspirations and motivational articles.