Have you decided to start a donation page? Well, if you have, then you should also know how to set up a donation page that inspires others. Whatever the cause, you need to ensure that your donation page shares a story that touches your audience enough for them to contribute.
If you already have a website on which you plan to create a donation page, take a good look at it. Are you encouraged to donate after looking at your site? If not, how can you expect donors to contribute? Your website and your donation page are what will make your donors contribute to your cause. Though many websites simply share a link to their PayPal account and believe that people will donate, it isn’t that easy. In this blog, we’ll provide you with quick tips that will help you create a successful donation page to generate a reasonable amount for your good cause.
Tips to Leverage Your Donation Page Design
A donation page can become your worst enemy from time to time in getting enough visitors. There are a few vital donation page practices that need to be followed to increase the donation you receive online.
1. Be Precise
There are times when your donation page will seem overwhelming to many. You have to make sure that enough information is shared to motivate your audience to donate without having any second thoughts.
In addition, no one has all the time in the world to fill out lengthy forms while sending money. You need to consider the number of fields you’ll ask your donor to fill in. If they aren’t necessary, it is best that you reduce them to make the process shorter.
You can also ask a few questions to develop a relationship with your visitors. With personal information, you can reach out to your donors to reconnect with them and remind them that they can donate more.
2. Engaging Headline to Catch Attention
Most people don’t even bother reading the content on the page and simply run off after seeing an unattractive heading. Your headline should have the power to remind your audience of why they are here in the first place. Utilize action-oriented words to interpret the importance of contributing to the cause at the moment with an amount that’ll make a difference. With clear headlines that are convincing enough, your donors will surely convert.
3. Eye-catchy CTA
Your buttons play a vital role in generating more donations. Regardless of how good your content or headlines are, if the button isn’t eye-catching, donors won’t click. In addition, there are many people that actually don’t even read or take much time on the page. They simply see the cause, open the page and donate by clicking the CTA.
In order to customize your CTA and make your page’s functionality flawless, you need to use the best donation plugin for WordPress.
Other than the colors and design of the CTA, it would be best if you also focused on the language. You need to try different texts instead of just hitting “submit.” Here are a few examples:
- Save the Children
- Contribute to the Environment
- Send your Gift
- Donate Now
- Be the Difference
- Submit Your Contribution
- Help Now
4. Ensure Your Page is Mobile-friendly
According to research, it was discovered that donation pages receive over 56% of traffic from mobile devices. This indicates that you need to ensure your mobile donation page is optimized. If your page is accessible on all screen sizes, you’ll have a greater chance of getting more traffic.
Make sure you test your donation page by opening it on various screen sizes. All text boxes, visuals, and buttons should work adequately for the page’s effectiveness.
5. Flawless Payment Process
Nothing is worse than having users abandon their cart. One common reason for that is the long and complicated payment process. Also, not having enough standard payment methods will also hurt this process. Consumers always expect a seamless payment process that is quick and feasible. Allowing your donors to pay via standard payment methods like PayPal, Google Pay, debit/credit cards, and other digital wallets is always a reliable way to convince donors to complete the process.
6. Use Various Platforms to Market Your Donation Page
Once you are done optimizing your donation page to make it ideal for ranking and traffic generation, you need to work on marketing it as much as you can. As more people see the page, you’ll have better chances of getting more donations. The ideal strategy to go for here is social media marketing.
The more your audience sees your page, the better it is for your cause or organization. The power of word-of-mouth has also reached social media platforms. With the help of the right influencer, you can get your posts to go viral in no time. Influencer marketing has the power to boost your efforts and develop a deep connection between people and your cause.
Also, you can request all your donors to share this cause on their social media profiles after contributing. That way, their friends may also be encouraged to donate, increasing your reach significantly. Also, with social sharing, you may generate the following: willing to volunteer to help you generate more funds for your cause.
With the tips mentioned above, you can make your donation page into a fundraising powerhouse. You might have trouble getting traffic or donations in the beginning. However, with the right approach and strategy, you can easily reach out to potential donors and convince them to help you out.
Start working on our quick tips, and you’ll be one step closer to creating a long-term donation platform that’ll run for many future causes that can’t be overlooked.