If you love giving great haircuts, conversing with customers, and managing several business areas, owning a barbershop is the perfect venture. However, opening a business isn’t a simple thing to do. You need to consider plenty of points when opening your barbershop if you want things to run smoothly. Here are four of those important tips that will make your barbershop successful.
1. Get the best barber equipment.
Arguably one of the most important things in opening a successful barbershop is getting salon-quality equipment that feels luxurious, comfortable, and durable for your customers. One of these items that should be top-quality is barber chairs. These chairs will make the perfect addition to your barbershop. They come in a variety of colors and styles. Many are equipped with adjustable headrests, hydraulic pumps, and a footrest to make your customer experience the luxury of a high-quality barber chair.
2. Advertise with class.
Advertising is a large part of owning a business. Let’s face it, you have to attract customers in some way. Once you bring them in the door, you have to give them a great experience for their hopeful return. For these reasons alone, you need to showcase your barbershop and your barber work to your potential customers. Do so by hiring a photographer to take product photography that will make the right look for your social media page.
This type of photography is critical to showing off your barbershop, various grooming products, and other services that you can do for your clients at your shop. With clear product photos, you’re guaranteed to have more customers be intrigued to come to take a seat in your barber chair.
3. Become aware of the legalities.
Though everyone wishes that opening a business were more simple, there are plenty of things that business owners have to manage from a legal perspective. First off, to become a barber, you may have to finish a training course or pass a licensing exam. Then, since each state particular regulations for opening a barbershop, you’ll likely need to take a closer look into your specific area.
Generally speaking, these legal assets are things like a business license, EIN (or Employee Identification Number), a tax account or collections account, and inspections to open and remain open. Though these aren’t exactly fun parts of owning a business, they’re a responsibility that comes with the job.
4. It’s all about the atmosphere.
Let’s face it, to open up a successful barber shop you need to create an atmosphere that people look forward to walking into. Make sure that your barbershop is clean, comfortable, classy, and inviting. Consider having coffee, water, and small treats available for guests to really amp up the homey feeling of your place. Keep in mind that you may want to install televisions, have music playing, or use other forms of entertainment in your shop too. A few other ways you can intentionally set the mood of your barber shop are to ensure the chairs are comfortable, the waiting area is well furnished, and the light setup is optimal for both the barbers and the customers.
With all of this in mind, don’t neglect the power of hiring the right workers too. When you’re looking for employees, make sure that they’re licensed barbers who take pride in the quality of their work. This way, you can trust that all of your workers will provide a great haircut, shave, or salon-like experience to any customer who walks through your barbershop’s door. In turn, you’re promoting a friendly, high-class barbershop that will bring in new and old customers throughout your businesses’ lifeline.
