The dream of developers to create a gold vein in the form of a well-selling application or popular game has taken shape of reality after a success story with the games Flappy Bird and 2048. Projects have sold millions of installations around the world, and their clones continue their victorious march through mobile users even after removing their original versions from the storage.
To start the promotion of the application is necessary from the very first day of its appearance in the store in order not to fall into the same unlucky 80%. In addition, it’s not about luck, but about a cold calculation. Depending on the goals, the strategy for promoting mobile applications can be divided into three groups: passive, moderate and aggressive promotion.
1. Passive promotion.
2. Moderate advancement.
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3. Aggressive promotion.
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