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Important things to consider when redesigning your company’s website

Important things to consider when redesigning your company’s website

Are you thinking of designing your website again? It can be an exciting and advantageous undertaking as your site tends to be the first thing that people notice about your brand. However, the continually changing design criteria and user experiences can pose a challenge in your ambition. You may not be able to figure out what to incorporate and what to leave out. At the same time, you can feel undecided about where to start because you know not just the aesthetics of the site, but its performance in terms of revenue and also leads matters in equal measure.

Going by this, it may seem impossible to take up the redesigning task upon oneself. If you cannot devote your time to this, it is okay. You can hire a Brooklyn web design company for this job. A third party can assume this massive responsibility easily if it has the required experience and expertise in the field. You will need to communicate your goals and everything else clearly so that they can convey the same through their work. But it is a lot less you would have to do in this scenario compared to taking the DIY approach. Agency can make your website appealing and user-friendly, ensuring it contributes to your business growth in a massive way.

However, for this, they need to have awareness about design trends. They should know what can give your online asset an edge over others. To make sure the agency you choose specializes in this field, you also need to keep yourself abreast of the latest developments. In this order, here is a quick look into what a 2020 website needs to embrace for its success. Let’s check these out.

Features of a modern website design

The dark theme can work in your favor

Nowadays, devices and apps offer dark mode settings to help users choose a dark theme for a website. It looks super trendy while giving adequate exposure to all the functions and elements on the pages. The reason behind its popularity is energy-saving efficiency. For OLED or AMOLED screens, this element can prove to be highly advantageous. Usually, a combination of white background and dark text used to get more preference for its ease of readability. But the use of light text on the colored background has also gained traction in the designs for offering relief to the reader’s eyes in dim lights. The darkness of the screen minimizes screen glare and blue light. 

Clean designs represent contemporary sensibilities

Putting lots of complex elements in terms of colors, content, and shapes can seem creative at first. But when it comes to website design, you also have to think strategically. For example, including white space can be one such decision. It will help improve your interface and user engagement, which has to be the ultimate expectation. As per recent trends also, higher inclination towards minimalistic designs has come into notice.

Smart typography assures clear communication

Nowadays, lots of redesign projects focus on incorporating a variety of typography into the websites for conveying specific messages in the best way. From horizontal to vertical texts, large to bold texts, and mismatched fonts to varying sizes, the experimentation is going on to revamp websites like never before. Due to this, the choices of font colors have also expanded. You don’t have to see one or two standard colors like before.

Voice technology can resonate with upcoming design mood

Industry experts believe that voice technology will be a standard part of websites, apps, and everything else in the coming years. This line of thought draws inspiration from the daily life of the people, showing increased dependence on voice technology. Hence, you can plan to adopt this in your project too.

If you assign this task to a reputable agency, you can rely on their knowledge and experience to give you the best results. In addition to what you know, they can also share their inputs keeping in mind the nitty-gritty of SEO necessary for a redesigned website. When you take their assistance, you can expect them to ensure some of the most important things for you, such as mobile-friendliness, site speed, and sitemaps. 

Redesign essentials from an SEO perspective

Mobile-friendliness

A real website design company doesn’t need to be told about the importance of having a mobile-friendly website. It became a vital component in 2015 itself. So it is already a half-a-decade old thing. Then, in 2017, it started influencing the search engine’s indexing decision. Everyone is aware that Google values mobile-friendliness a lot. However, there are still many websites that lack this. If you consider the receding popularity of desktops, then again, this looks like an unavoidable characteristic for your website. Presently, the number of mobile users has drastically shot up, showing more than half of the population prefer to access content on their mobile devices.

If you don’t get this, you will fail to tap into those people who use mobile phones, tablets, or iPads.

Website speed

From the point of technical SEO, website speed depends on its design. Slow loading of the web pages can also be a reason behind their poor ranking in the search engine. It can also lead to a higher bounce rate. So, for eliminating these risks, a designer has to be precise with images, plugins, and browser caching. 

Sitemaps

A sitemap helps crawlers to identify the most critical pages on your site, regardless of whether a website is large enough or too new in the digital landscape. Plus, it is also user-friendly as visitors can refer to it for navigation purposes. Since these also contain metadata, the chances of better rankings become a possibility for your web pages.

Some people advise against redesigns for fear of traffic loss and SEO mishaps. But as mentioned, if you give this work to a responsible and talented agency, you don’t have to take any tension. The professionals will make sure your redesigned web pages have all the necessary elements from the perspective of users and search engines. They will make your site updated with all the latest trends to ensure its relevance for a longer time. 

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