Content length and SEO!
What is the exact length of an article to rank on the first page?
How many words should be included on one page?
The significance of content length in terms of SEO is a hotly discussed topic among content writers and marketing professionals.
Many SEO gurus claim that longer content is better. There are some shreds of evidence suggesting a direct link between word count and SEO.
The longer content gets the higher position in the SERPs.
This is one of the most common questions content specialists get from newbie writers.
Undoubtedly, the length of an article is crucial. But the way you use the word count matters the most.
Quality always has the edge over quantity!
That’s why Google’s algorithms rank content directly related to the users’ intent. Your chances of ranking improve if your content is optimized for relevant keywords and directly answers the users’ questions.
Instead of worrying about blog length, focus on creating the content structure, information, and resources your readers require.
This is because content length is frequently adversely connected with content quality.
Because you want to rank higher, you will automatically diminish the worth of each word when you prioritize length. For example, if you want to rank higher, you will express something in 1,200 words instead of 500.
In this article, you will know the truth about content length. So, without a further delay, let’s dive into the topic.
Lengthier Content Drives More Organic Traffic
The research has shown a bond between organic traffic and word count. Plus, Google prefers to show longer content that meets readers’ needs.
That’s why longer content generates more organic traffic.
Lengthier Content Wins More Back links
Among the top Google ranking factors, back links hold great significance.
They lead a strong foundation in the ranking. Moreover, Google also highlights the role of back links in the ranking position.
Most importantly, there is a solid connection between back links and content length.
Longer content indeed seems more appealing; accordingly, people love to link to them.
Ways to Write SEO-Optimized Content
Content is the key to appearing in the SERPs. Hence, all national and multinational organizations know the value of quality content.
But how to write epic SEO content in order to appear in search results?
This guide has your back. Follow these seven crucial ways to write SEO-optimized content.
1. Know Your Ideal Audience
You cannot write epic content without knowing your intended audience. Thus, you should know your target readers and their pain points.
Plus, you have to keep your writing style and voice the same throughout the content.
This will help you to set yourself apart from the competitors.
2. Choose Relevant Keywords
This will help you figure out the most appropriate topic for your organization.
Additionally, it is also vital to include the target keywords in the titles, descriptions, headings, and content’s body.
Avoid keyword stuffing because this is against professionalism. Instead, add relevant keywords only.
3. Craft Eye-Grabbing Meta Titles and Descriptions
Tailor-made Meta titles and descriptions not only encourage people to click the article but also assist your article in rising at the top of the first page.
These two crucial components can increase your click-through rate. So you should consider these two factors.
Your article’s title and description should have higher relevance to your written content. Plus, you need to include the main keywords in these two items.
Most importantly, avoid writing lengthy titles and descriptions. They should not exceed 60 and 160 characters.
It means that you have to stay inside this character limit. Google will hide any particular character exceeding this limit. How to stick to this strict character limit?
Say goodbye to your character limit worries!
An online word count tool has the ultimate solution to this character limit. It allows you to keep track of the word limit. In this way, you can trim the exceeding characters to make titles and descriptions clickable and attractive.
Plus, you can also keep track of the number of words and paragraphs in your article. In addition, a word counter also helps you count the number of characters with and without spaces.
Whether you are a newbie or professional content writer, use a trustworthy word counter. In a nutshell, it assists you to stick to the character and limit.
4. Develop an Outline
Now, you have to develop a roadmap. Usually, the human mind thinks in chunks. But, at the same time, some writers follow the stream of consciousness technique.
It is always wise to craft an outline for your article. It will help you to fill in the gaps.
5. Write the First Draft
It’s time to dive directly into the writing phase and start crafting sentences. It would be best to write short and precise sentences to help readers skim the text.
In addition, it also enhances the text’s readability. Also, add bullet points and highlight the key elements.
6. Include Visuals
Images and videos are the most common visual elements in search results. So, you have to use images, graphs, videos, and info graphics in your text.
This will help you break the lengthy text into smaller and manageable chunks.
Add an Appealing CTA
Without a strong call to action, your content is of no use!
The primary purpose of a call to action is to encourage readers to take a course of action.
The best call to action directly relates to the topic. Whatever you are selling or offering, you need an enticing call to action for your article.
Instead of focusing only on the word count, consider crafting top-notch but concise content that hooks readers from the beginning.
If you have any specific questions in your mind, you can ping me here.
Best of luck!