Marketing to adults can be relatively straightforward with the right strategy. There isn’t a one-size-fits-all approach to marketing, no matter the target audience. Notwithstanding, you have to streamline your marketing approach to suit your target demographic.
A typical adult demographic includes men and women who are 40 years and above. Most adults have disposable income, making them an attractive customer base. As a marketer, you need to devote your attention and energy to capturing adults spending money. We’ve come up with five salient tips for marketing to adults.
1. Speak in a relatable language.
Before developing a marketing strategy, it’s essential to understand the language of your target audience. Unlike millennials, adults are what you’d call old school. A significant proportion of adults don’t speak the modern language. When it comes to marketing to adults, you have to use relatable language to engage them. It may or may not go without saying that adults constitute a majority of pet parents. So, say you want to get an adult to buy a cardboard box cat house from CardboardCatHomes, avoid using millennial jargon so that you can relate to seniors.
The only thing most adults want to know is if the product can serve its purpose. For instance, it’s common knowledge that cats get belligerent when they get bored. Take the time and explain to the pet parent how the cardboard house can keep the feline entertained. When marketing to adults, use relatable language to walk them through the product’s features. Specifically, it’ll make a world of difference for you and help you record more sales.
2. Understand their needs.
In many ways, the reason why an adult buys a product may differ entirely from why a millennial may want the same product. Take, for example, the delta-8 THC manufactured by Delta Effex. Many millennials may decide to purchase Delta-8 products because of the “high” and relaxing feeling.
Conversely, an adult may want a cannabinoid product for its appetite-stimulating, anxiolytic, and analgesic properties. You may use your discretion to include Delta-8 THC cartridge, Delta-8 edible, and Delta-8 THC tincture into the Delta 8 carts you want to market.
Just so you know, THC is a derivative of cannabidiol, commonly known as CBD, and the hemp plant. Delta Effex uses the hemp extract to manufacture Delta-8 THC and Delta-9 THC products that meet the highest quality, purity, and safety standards. The manufacturer ensures the purity and quality of every batch through third-party lab testing.
Understanding the needs of your target audience will help you tailor the products to meet your customers’ expectations. You can introduce first-time users of Delta-8 THC to a Delta 8 THC disposable that comes with a Delta 8 distillate and THC vape cartridge.
3. Leverage digital marketing.
The sole purpose of marketing is to generate attention for a product or service while driving profitable growth. However, many marketers find direct marketing challenging and overwhelming. Consequently, marketers must adapt their marketing strategy according to emerging trends and consumer demands. Research suggests that traditional marketing plays a critical role in driving positive business outcomes.
There’s no gainsaying that the world has gone digital. In this digital age, technology has significantly revolutionized marketing processes. We’ve seen the emergence of several critical aspects of digital marketing, including content, blog, social media, and email marketing. With that in mind, now’s the right time to switch from traditional marketing to digital marketing. Nowadays, you’d hardly find an employee with the title of “print manager”. What we see these days is something like “content manager” or “social media strategist”.
Say you sell BB Guns for Adults. You can leverage digital marketing to get the word out about your product. Whether it’s a pistol or an airsoft gun, digital marketing will give you more reach than traditional marketing (e.g. print, newspaper, and direct mail). Besides, the young and middle-aged adults we have were born in the 80s, which formed part of the computer age.
4. Influencer collaborations.
To connect with the adult population, you have to understand the people and culture that influences this older demographic. Influencer collaboration can play an integral role in marketing a product to adults. When it comes to influencer collaboration, brand reputation matters a lot.
That said, make sure you engage celebrities with reputable brands that resonate with adult consumers. Specifically, go to notable individuals in that demographic and get them to become your brand ambassadors. These acclaimed individuals can help you promote your products and generate a large customer base. Don’t forget that these celebrities have garnered a wide following throughout their careers.
By way of an example, you can get a movie star or singer within that age bracket to rock different full coverage bras during a television show. The chances are, an adult woman watching will be persuaded to get her full coverage bra. The key takeaway here is that you can leverage influencer marketing to reach members of the older demographic. Doing so can help you drive business growth, increase sales, and grow your customer base.
5. Personalize customer experience.
When marketing to adults, remember that these individuals were born when customer satisfaction was a priority. Unlike millennials, adults are conservative. They want products and services that resonate with them. More so, the older demographic expect a personalized customer experience anytime they visit a store. Little things such as addressing them by their first names, smiling and making eye contact, and offering special discounts can make the difference for you.
Make a habit of meeting the expectations of both your existing and prospective customers. If you find out that a customer is unhappy with a product or service rendered, you must strive to resolve the issues as quickly as possible. Resolving the issue may require you to offer a refund, discount on future sales, or a gesture of goodwill.
Moreover, one awful experience not appropriately handled could harm your word-of-mouth approach, customer retention, and brand reputation. Speaking of word-of-mouth, try to engage your happy and satisfied customers to enhance customer loyalty. Satisfied customers will feel obligated always to patronize your business. Additionally, they could help write positive customer reviews and spread the word about your brand.