Though mainly used as a networking platform for job seekers and potential employers, LinkedIn also offers many opportunities that can help promote and grow businesses. It is fast becoming the favorite site where B2B marketers look for clients and make new connections. But while it does clear up your road to success, there are still ways you can further maximize LinkedIn as a powerful B2B marketing tool. Here are a few of them:
Create Good Content
Creating and publishing content that your connections would like to see will make them more likely to read it and share it with their contacts in turn. The more value your content has, the more frequently it will be shared through LinkedIn. Thus, it will increase your influence on the platform, which could result in new connections and opportunities.
Become an Awesome Storyteller
Your LinkedIn profile offers you the perfect platform to tell a remarkable story. So to make your content stand out over the rest, you need to become a terrific storyteller. And a good story isn’t made up of just text; you also need to include images, videos, info-graphics, and other data to make it more engaging. This will help you better capture the people’s attention and gain an edge over your competition.
Learn From Your Competitors
While the fact that about 90% of B2B marketers use LinkedIn when creating and sharing content seems daunting, sharp-minded people in business see it an opportunity in disguise. Using their LinkedIn accounts, they closely monitor their competitors, analyzing their strategies and identifying the trends and patterns they follow when growing their brand and acquiring new talent. This allows them to build their businesses in turn.
Increase Your Visibility
Company pages and posts created in LinkedIn are indexed in Google and other search engines. So don’t be surprised if, when browsing for a company that specializes in digital marketing in Kansas City, you’ll easily find not only their official website but their LinkedIn profile as well. Optimizing your business and regularly updating it will boost your organic search visibility significantly, increasing the traffic to your page and the popularity of your content.
Join and Interact in Groups
One of the smarter ways you can market yourself (and indirectly promote your products and services) on LinkedIn is by joining (or forming your own) groups. This allows you to forge new connections and improve your visibility. When participating in groups, your primary goal is to position yourself as a thought leader, providing answers, sparking up debates, and using content marketing techniques to expand your horizon.
Be More Human
LinkedIn is a networking platform designed so people can interact with each other, not with a faceless company or brand. Therefore, you should add more personality to your business to make it stand out over its competition. For starters, if your brand has participated in community outreach or something similar, try adding some excellent images, as well as write engaging content about that event. This will show the human side of your brand, giving it a positive vibe.
By having your own LinkedIn profile and including it when coming up with your marketing strategy, you can improve your brand significantly. So if you’re still not using it on your business, now is the best time to get started.
| About the Guest Author:
Edwin Deponte is a motivational writer who is also passionate about Social Marketing. He believes in others’ abilities and tends to bring out people’s hidden potentials through his words of inspirations and motivational articles.