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How Startups Are Changing the Future of Fitness and Wellness

Startups Are Changing the Future of Fitness and Wellness

There isn’t a pore in our society that technology hasn’t entered. From smartphones to online food ordering, we are learning to become dependent on high-tech apps and gadgets of all sorts. Even the fitness and wells industry is experiencing a rapid change spun by technological advancements.

Of course, computers cannot run a marathon on our behalf or increase the number of repetitions when exercising. But they can help us plan better. An app that helps us set proper goals is as valuable as a personal trainer. And the industry’s startups are offering precisely that.

Fitness trackers

Apart from phone apps, there are devices that help us bring out the best from our fitness performance. Apple watch might have been the first tracker with the metrics needed to follow up on your level of fitness. But other manufacturers have joined the race, pun intended. Singling out the best fitness trackers available on the market is not easy but in general, they should possess a couple of notable traits.

Firstly, the ideal fitness tracker should be lightweight and made from composite materials. The bracelet ought to be dermatologically tested so it doesn’t irritate the skin. Ideally, the tracker should be designed for a specific physical activity. As a running tracker and the one intended for bodybuilders do not feature the same functions.

Finally, an android fitness tracker should have a display easy to read that automatically shows the basic readings, such as the time and the net calories burned. Since they are designed for outdoor use. It goes without saying that trackers need to be durable, shock-resistant, and of course, water-resistant, as there are fitness trackers made especially for swimmers. 

The issue of affordability

Startups Are Changing the Future of Fitness and Wellness

We are witnesses of ever-higher medical costs in our country. This doesn’t apply solely to hospital bills, as staying healthy has become a huge investment in general. Have you ever noticed the price difference between stock apples and organic ones, just to begin with?

However, an increasing number of fitness and wellness startups are playing the card of affordability to win over a larger clientele. Essentially, it is easier (and cheaper) to live a healthy lifestyle today than to have to pay for medical treatment. Most people know this and purchase the aforementioned fitness trackers to help them achieve their fitness goals and stay healthy. The age-old saying “an apple a day keeps the doctor away” is true more than ever as we enter the third decade of the 21st century.

Fitness apps

The area in which there is the biggest competition among startups is the fitness apps’ market. Google Play Store has enabled us to download thousands of apps that are in some way connected to fitness and wellness. By far, the most popular are the running apps that come with a weekly or monthly running plan. They are ideal for people who enjoy a quick jog through the park but cannot determine how long and how far they should run. Also, there are food trackers to help you control your calorie intake and detox your organism. 

Then there are apps that literally promise to give you a good sweat for your money. Whether you are building on your muscle strength. Enjoying some relaxing yoga or you have taken up cardio activates, these apps will help you max out your workout routine. Finally, there are bike computers which are intended for those people who enjoy cycling more than running or swimming. Top speed, average speed, and distance covered are just some of the features these apps offer.

Possible issues with fitness startups

Startups Are Changing the Future of Fitness and Wellness

Just like any computer, fitness computers gather and store data. The privacy policies vary from manufacturer to manufacturer but in general, startups get our personal medical data. If we know that a fifth of all startup is doomed to fail within the first year. The question arises what happened to the data their respective trackers have gathered from us?

The final answer to this issue is by no means simple. However, states should at least implement laws that at least forbid the selling of private medical records (your heart rate, sugar levels, and body weight are precisely that) to foreign companies. Furthermore, third parties, such as insurance pharmaceutical companies, should never be granted access to this sensitive data. For now, be sure to read the fine print before you click yes to accept the terms and conditions that come with fitness apps and trackers.

What does the future hold?

Apps and android trackers are already turning us into cyborgs, as far as fitness is concerned. One might wonder what does the future of fitness and wellness has installed for us. And what kind of products will startups develop in the decades to come? Just like other high-tech gadgets. Fitness trackers are likely to develop artificial intelligence (AI) which they’ll use to aid us both physically and mentally. 

All in all, the future of fitness and wellness is here. Devices that were unimaginable to the average athlete a mere decade ago are changing the way we swim, run, cycle, and exercise in general. 

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