Around 90.63% of online content gets zero traffic from search engines. This is an extremely high statistic, which makes it all the more important that you rank on Google’s top pages.
It’s important to invest in multiple types of digital marketing if you want to boost your visibility. Read on to learn some types of online marketing that can help your startup soar to new heights.
Search Engine Optimization
Search engine optimization (SEO) is one of the most important digital marketing strategies because it helps you rank organically. SEO is a series of manipulations that you make to the web to show Google Crawlers that your website is reputable. When you show that you have a good website and that people are interested in it, these bots will put you up higher on Google’s results pages.
On-page SEO is the first component of optimization. These manipulations take place on your site itself to make it look more appealing to both crawlers and consumers. High-traffic keywords and quality content are huge parts of any on-page SEO strategy, which you can learn more about from leading professionals.
Off-page SEO refers to manipulations that take place on other areas of the web to make your site look more reputable. You’re changing nothing about your own page. Instead, the goal is to redirect traffic from other areas of the net (reviews, other blogs, etc) onto your site.
Pay Per Click Advertisements
Pay per click (PPC) ads are those that you pay to have showcased on Google. These ads will appear either on the sidebar of a Google search or at the top of a mobile results page. The ad campaign will continue until you get enough clicks to exhaust a pre-set budget, hence the term ‘pay per click.’
You can bid on a keyword that consumers associate with your business. When you win the bid, your PPC ad will show up after people make a query containing that keyword. This ensures that people who are already interested in your services will see the ad.
Social Media Marketing
Running an up-to-date official page on multiple social media platforms is critical for online success. It keeps you fresh in your followers’ memories. Most social media platforms offer digital marketing services in addition to this basic networking tactic.
For example, Facebook and Instagram have a system similar to Google Ads. You enter a budget, the target demographic for your content, and what interests your audience likely engage with. This information allows the platform to show ads to those who may be most interested in your services.
Twitter’s hashtag system and paid promotions also work to get the word of your business out there. TikTok is yet another platform where you have paid ad content. Investing in these strategies can draw interested consumers to your business from their favorite online networking platforms.
Get Higher Web Traffic With Multiple Types of Digital Marketing
While there are many types of digital marketing, you can’t go wrong when you begin with the basics. All of these strategies can boost your traffic in multiple ways.
Now that you know some ways that you can use the internet to increase your bottom line, it’s time to learn more. Check out the ‘technology’ tab on our home page for more information on how you can use the web to market your business.