When it comes to content marketing, videos provide an effective way of connecting with the online audience. In fact, some people prefer to watch videos than reading blocks of texts. Besides promoting businesses bypassing marketing messages to customers or prospects, videos could help your business in building lasting relationships with your target audience.
However, the process of developing marketing videos isn’t as easy as you might think. It takes time and careful planning, from budgeting to producing successful videos to sending video files. If you’re looking to add videos to your content marketing strategy, here are some useful tips to help you do so successfully:
1. Have A Video Production Budget
You need funds to produce a successful video. As such, it’s important to develop a realistic budget for your video project. Having a budget would enable you to avoid overspending during the production process. A budget would also guide you as you make creative decisions, including when and where to shoot your video, the crew and cast you need to work with, and even the gear that will be required.
While your video production budget needs to be realistic, it’s important you don’t compromise video quality by cutting corners or skipping critical equipment. To balance these two aspects, consider working with a video production company to develop a video concept that fits your budget. You can check some good online video editor in the market to make editing easier.
2. Be Clear About Your Target Audience
Successful video production involves communicating effectively with your target audience. To do this, it’s vital to know who your audience is and what their key characteristics are. As such, you may start your video production project by developing a profile of your ideal target. Some characteristics you could identify about them include their demographics, pain points, careers, interests or hobbies, as well as motivations.
Having this detailed profile enables you to focus on producing a video that connects with your audience. It also allows you to leverage progressive web apps to give your audience better viewing experiences.
3. Clarify The Key Message You Want To Pass
Once you have a clear definition of your target audience, try to determine the message you want to pass to them. Since videos are mediums of communication, it’s crucial to determine the key message you want your target audience to get from your video.
Businesses use videos to pass different messages. They use them to increase brand awareness, explain how their products or services work, or demonstrate how effective their solutions are in solving customer problems. The key to producing a successful video is to have a clear message. When determining your message, try not to stuff the video with too much information. Instead, focus on producing videos that are customized for specific subjects.
4. Prepare A Video Script
To produce a successful video, you need to prepare a script. The best way to do this is to get a copywriter to craft a script that appeals to your audience in a way that conveys your message clearly. In most instances, video scripts are reviewed several times before the actual production takes place. To ensure the script communicates the way you want, you may get inputs from your team members and be open to revisions before moving it forward to production.
5. Determine How Long Your Video Should Be
The length of a video has a significant impact on production cost as well as viewership in terms of the number of people who view the video to the end. As a general rule, marketing videos have to be short—ideally, 3 min maximum. Even so, the purpose of the video and the sale funnel stage a business wants to use it for have an impact on the length of the video you intend to produce.
For instance, businesses produce shorter videos for use in top-of-the-funnel marketing and longer ones for audiences that are at the bottom of the funnel. This is because the latter are ready to make a purchase decision and are therefore seeking to understand a product or service better compared to the top-of-the-funnel audiences.
6. Pick A Video-Sharing Method
Sending video files from one computer or location to another is an integral part of any video production project. As such, it’s best to choose a video-sharing method that would allow you to effectively transfer huge video files without interfering with their quality. There are various online video-sharing platforms to consider. When choosing one, you have to pay attention to accuracy, reliability, and sharing speed.
Videos are among the most effective marketing tools in today’s digital world. However, video production is not an easy process. To produce highly successful videos, you would need to prepare and plan well. If you’re looking to launch a video production process, applying the six tips discussed above could get you started on the right footing.