Effectiveness and efficiency are sometimes conflicted terms. If the method delivers the desired effect, it’s effective. If it does so on a limited budget or exceeds the expectations set for the resources invested, it’s efficient. Still, efficiency and cost-efficiency aren’t always a top priority. You see, sometimes you need the results and you need them fast. If that is the case, you should make a selection of marketing methods by their effectiveness. Luckily, in online marketing, analytics are accurate and insightful. So, here are six effective ways you can invest in online marketing.
1. Video content is incredibly effective
Video content has always received outstanding results. Today, things are still going strong for video content but there are new content formats that further increase public investment. We’re primarily talking about short video formats and live streaming. These content formats are mostly popularized on social networks, however, their effectiveness in reaching out to the audience cannot be disputed. It makes it easier for people to consume more content, it allows people to focus on what really matters. Most importantly, it portrays your enterprise as more humane and more spontaneous.
2. Social media marketing reigns supreme
The next thing worth keeping in mind is the importance of social media marketing and its worth for your enterprise. Doing this on your own is never a good idea, which is why every enterprise needs a veteran social media marketing expert. Using your social media presence can allow you to show the more human aspect of your brand. You can share the content of your followers, comment and even respond to their comments. This way, you’re sending an important branded message – that their opinions really matter to you, that they really make a difference.
3. Invest in SEO
The first immediate objective of every online marketing campaign is an increase in traffic. The simplest and quickest way to achieve it is through SEO. There are two ways you can improve your SEO. The first one is your on-site optimization. Hiring web design experts can greatly help in this regard. The second one is your off-site activity. For this, you will need the help of SEO experts. Keep in mind that making both of these investments greatly boosts the effectiveness of your marketing campaign. It will also give your online activity a significant face-lift, which will allow you to make a better first impression.
4. Email marketing
There’s an estimate that you earn $44 for every $1 you invest in email marketing. So, with an ROI of over 4,400%, email marketing is still one of the most effective digital marketing methods. This process starts with building an email list. Keep in mind that bought email list is never as effective as the one you grow on your own. In order to grow it, you can use your social media posts, start a referral program or even add an exit intent pop-up. This last idea, nonetheless, is not so popular, seeing as how it somewhat diminishes the overall user experience. Giveaways are another great way to get there.
5. Content marketing
Creating quality content is the most effective way to increase organic interest in your digital footprint. Instead of manipulating the algorithm, this method naturally increases the investment of your audience into your brand. First, however, you need to start a blog. You need to optimize your blog for SEO and ensure that you satisfy both the quality and quantity needs of your website. One of the things you need to keep in mind is the importance of networking. Look at it this way, by guest posting, you’re making partners in the blogosphere. You’re also allowing others to see your writing.
6. Pay-per-click (PPC) advertising
In order to run an effective marketing campaign, you need to make a sizable financial investment. Nowhere is this investment worth your while as with the PPC. This form of targeted advertising always delivers. It also gives measurable ROI and allows you much better brand exposure. The cost-efficiency of this method cannot be disputed. After all, if no one clicks, you don’t pay. It’s that simple. One of the greatest things about PPC marketing lies in the fact that you can limit your spending. This makes all sorts of financial projections much easier to make. It also makes them more accurate.
At the end of the day, the importance of online marketing should never be downplayed or underestimated. Also, you can’t always look at the ROI or cost-effectiveness when crafting your marketing strategy. Sometimes, results are worth the investment, regardless of the cost. Remember that a smart early investment has the power to turn around your business fortune for good. It can also set your business on the path to growth, which would otherwise be completely inaccessible. All in all, investing in online marketing is the thing you need.