If you can keep your CPC to a minimum, you’re probably nailing it. But if not, don’t worry because we’re here to save the day.
CPC or Cost Per Click is basically the amount you pay Google when a user clicks on your ads. It’s also sometimes called PPC or Pay Per Click. It can be used as a parameter to measure how successful your ad campaigns are. At least budget-wise.
Reducing your CPC is understandably difficult. We know because we were once in your shoes, being a newbie in PPC services.
But don’t worry, we’re in a good mood to share our secrets on how we lower our CPC. Below are only some of them:
1. Making the most of the SKAGs
Single Keyword Ad Groups are very specific terms that are linked to specific ads. To make the most of this, you must utilize only a few keywords as much as possible.
An estimate of 10-20 keywords can help your campaign ads work even with a lower budget. To make this work, the trick is to be very specific with the keywords that you’ll use. If you do this, your ad will only be shown to several people that used your keyword as their search term. Meaning, your ad becomes more targeted. In a way.
2. Streamline your ad campaigns with your SKAGs
This only means that you should use the language of your target audience in all of your ads.
Take this for example. Let’s say Rob is planning to grow his business. The first thing he does is open his laptop, go to good ol’ Google and type in “debt collection agency”. He then hits enter.
If you used “debt collection agency” as one of your keywords and used the phrase in your ad campaign, there’s a big chance Rob will see your ad in his Google results. And if he sees your ad as relevant to what he’s looking for, then it’s likely that he will click your ad.
Keep in mind that keeping your ad relevant to your audience will translate to higher click-through rates. Higher CTR means a higher quality score. A better score means lower CPC.
3. You can’t go wrong with an ad copy formula
Sometimes you just have to experiment to figure out what type of ad works best for you. Use these formulas when writing your ad copy then run them all to see which ad performs!
4. Revamp your landing pages
One of the factors that affect your quality score is the quality of your landing pages. Google looks at your ads and landing pages at the same time to see if there’s a value linked to your ad.
Your landing pages can be ranked as above average, average, and below average. Simple as that.
So how do you achieve an above-average quality of landing pages? Heed Google’s pieces of advice:
- The content must be original
- Make sure your contact details are easy to find.
- Your website must be responsive both on desktop and mobile
- Make sure your pages load fast and seamlessly
5. Never underestimate the power of negative keywords
Negative keywords are the search terms that you don’t want to be connected to your ad. Let’s use our example earlier. Let’s say you’re a debt collection agency. A Google user searches the terms:
- Debt collector jobs
- Debt collector
- Qualifications to become a debt collector
Obviously, you don’t want your ad to appear in those searches. That’s because your ad will be irrelevant. To avoid this, reevaluate the SKAGS that you use, and make sure that you only include specific keywords that will work best for your ad campaign.
