10 Best SEO Tools for Auditing Your Website

SEO in Sydney or anywhere else around the world is a pivotal process to make a brand well known on the internet. There have been so many campaigns in the past that took a company from being merely a name to a well-known brand. All of it is the work of a creative marketing team that uses its best skills to devise plans that are bound to work. 

Apart from skills, they also use the best industry tools to audit the performance. It helps them improve when needed, keep a keen eye on their website’s SEO metrics, and make data-driven decisions for improvement.

With this article, we will learn more about the tools SEO specialists use to track progress. Let’s begin-

Google Search Console

Google Search Console, or Google Webmaster Tools, is a free tool for web design in Sydney. It provides a wealth of information about how Google views and indexes your site.

With Google Search Console, you can analyse-

  • Essential performance metrics, such as impressions, clicks, and click-through rates (CTRs), for your website in Google search results.
  • Identify the keywords that drive traffic to your site.
  • See which pages rank for specific search queries.
  • Optimise your content based on these insights to improve organic search visibility.
  • Note the critical website errors such as crawl, mobile usability, and security issues.


SEMrush is a powerful all-in-one SEO tool that allows you to perform in-depth website analysis, including traffic insights, organic and paid keywords, and more.

SEMrush helps web design in Sydney do the following-

  • Uncover your competitors’ strategies, keywords, and backlinks.
  • Refine your SEO and content marketing approach.
  • Identify relevant keywords for your business.
  • Track their rankings over time.
  • Discover new opportunities for expanding your keyword portfolio.
  • Monitor the backlink profile.
  • Assess the quality of incoming links.
  • Eliminate toxic backlinks to maintain a healthy link profile.


Ahrefs is renowned for its backlink database, allowing you to explore your site’s backlink profile and track new links as they are acquired.

Here is how it can help in the SEO of Sydney-

  • Discover new keywords and assess their search volumes.
  • Track your website’s ranking positions for targeted keywords.
  • Analyse top-performing content in your industry.
  • Identify content gaps to create high-performing pieces.
  • Conduct site audits to pinpoint technical SEO issues.
  • Receive actionable recommendations.

Moz Pro

Moz Pro offers an extensive keyword research tool that helps you find relevant keywords, track their rankings, and compare them against competitors. 

Moz Pro helps the SEO in Sydney in the following ways-

  • Conduct extensive keyword research.
  • Crawl your website to identify technical issues.
  • Receive actionable recommendations for improved crawl ability and indexation.
  • Monitor your backlink profile and assess link quality.
  • Keep an eye on the Spam Score to maintain a clean link profile.
  • Receive suggestions for optimising your on-page content, including meta titles, meta descriptions, and content structure to improve search visibility.


Ubersuggest offers valuable keyword insights, search volume data, and keyword suggestions to target the right audience effectively.

Here is how Ubersuggest helps-

  • Deliver an extensive report on keywords.
  • Understand your competitors’ top-performing pages.
  • Uncover their SEO strategies to refine your own.
  • Conduct site audits to identify issues affecting your website.
  • Take steps to improve overall site health.
  • Explore content ideas and trending topics.

Screaming Frog

Screaming Frog’s website crawler helps you identify and address crawlability issues, ensuring that search engines can access and index your content efficiently.

Here is a list of all the other things it can do for SEO in Sydney-

  • Uncover technical SEO issues such as broken links, duplicate content, and missing meta tags.
  • Inspect and optimise meta titles and descriptions, as well as header tags. Ensure they accurately represent your content and improve click-through rates.
  • Generate XML sitemaps effortlessly.


Serpstat offers an extensive database of keywords and allows you to track your website’s rankings for these keywords over time.

Serpstat offers the following features-

  • In-depth backlink Analysis and competitor Insights
  • Site Audit and SEO Recommendations
  • Identify and fix technical issues that may hinder your website’s performance in search results.
  • Explore content ideas and discover popular topics.

Majestic SEO

Majestic SEO is renowned for its Trust Flow metric, which helps you evaluate the authority and quality of backlinks pointing to your site.

Here is how it helps specialists for SEO in Sydney-

  • Access a historical index of backlinks to observe link-building trends.
  • Identify potential risks in your link profile.
  • Compare your website’s backlink profile with your competitors.
  • Discover new linking opportunities.
  • Find relevant and authoritative websites for link-building outreach.
  • Helping to enhance your website’s online reputation.


SpyFu allows you to uncover your competitors’ most profitable organic and paid search campaign keywords.

Here is how it can help more in the web design of Sydney-

  • Analyse your competitors’ Google AdWords campaigns
  • Track your website’s ranking history in organic and paid search results.
  • Evaluate the success of your marketing efforts.
  • Group your keywords efficiently to improve your SEO and PPC campaigns’ organisation and performance.

Rank Math

Rank Math is a comprehensive SEO plugin for WordPress offering many features to enhance your website’s search visibility.

Here is how Rank Maths helps-

  • Track your keyword rankings
  • Evaluate your website’s performance in search engines.
  • Optimise your on-page content with Rank Math’s user-friendly suggestions and real-time feedback.
  • Integrate schema markup into your website to enhance search engine visibility.
  • Improve your organic search results appearance.

Concluding Words

Monitoring your website’s SEO is essential for staying ahead online. These 10 SEO tools offer valuable insights and recommendations to improve rankings and attract organic traffic. Use them to achieve sustainable growth and success in the digital world.

Make My Website is a trustworthy team of highly skilled web professionals who understand and use the latest tools to create successful brand stories. Contact them to create a digital imprint that is sustainable.

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