Transparent Game Rules and Dialogue with Authorities: Diia.City Residents Establish Union to Enhance Business Conditions

In a groundbreaking move to boost the effectiveness of Ukrainian IT, the industry members announced the establishment of Diia.City United. Sergey Tokarev, an IT investor and entrepreneur, co-founder of investment group Roosh, announced this launch on Facebook. Roosh proudly stands as one of the founding companies of this innovative union.

“IT contributes significantly to the country’s GDP, with an $8 billion turnover, and over 40 percent of exports. However, we believe there is untapped potential to make the industry even more efficient,” emphasized Sergey Tokarev on Facebook. “The Union will serve as a vital tool for addressing the current needs of the Ukrainian IT sector in collaboration with the government, focusing on legal transparency, predictability, a favorable business climate, and the protection and refinement of the legal regime.”

The primary goal of Diia.City United is to shape clear and transparent business rules, establish a constructive dialogue between the IT sector and the government, and transform Ukraine into a favorable environment for technology businesses. Alongside Roosh, other founding companies include Monobank, Genesis, Ajax Systems, MacPaw, and Netpeak Group.

The Union made its debut in Kyiv, Ukraine, on February 6, unveiling strategic priorities such as protecting and refining the Diia.City regime, defining fair interaction rules between the authorities and the tech sector, and addressing urgent issues in the IT industry. These priorities include education development, accelerating the integration of the Ukrainian technology sector into global markets, and establishing fair rules for diversity, equality, and inclusion.

During the presentation, Oleksandr Kosovan, the founder and CEO of MacPaw and President of Diia.City United, stressed the need for transparent and predictable rules of the game. “Our goal is to establish a productive two-way dialogue, where the state and business consider each other’s needs,” he remarked.

Diia.City United aims to create more convenient and transparent conditions for conducting technological business in Ukraine. This, they believe, will lead to significant development for Ukrainian companies, attracting more international investments and propelling the country into a leadership position in the global tech industry.

MPs, EU and G7 embassy representatives, investors, and influencers actively participated in discussions during the presentation. Mykhailo Fedorov, Deputy Prime Minister of Ukraine for Innovation, Education, Science, and Technology, expressed confidence that Diia.City United would become a powerful example of collaboration between the technological business and the state.

Natalia Mykolska, the Executive Director of the Union, highlighted that Diia.City United’s goal is not only to convey the needs of Ukrainian businesses to the government but also to demonstrate how tech companies can actively assist Ukraine.

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