When it comes to the curation of content and sharing software, marketers have abundant choices. These options come in the form of software that is rich with platforms which allow the user to analyze the impact of social shares and search through content and filter noise. Good thing there’s BuzzSumo, and marketers love it for a good reason.
It provides social listening, content research, link research and influencer sourcing all in one place and most of the data it provides is free. However, when you feel like your blogger outreach efforts need more or something different than what BuzzSumo offers, it’s about time that you look for alternatives.
Whether you’re a business owner, a marketer, or a content writer, creating compelling content is quite difficult. Even experts from an SEO Agency can attest that developing fresh content for each client who has tons of competitors can be overwhelming. There are thousands of published content that enter the internet every day, so it’s a tedious task to search for the most powerful content or blog manually. In this case, you will need a platform or software other than BuzzSumo that will help you find the best content for your content marketing strategy.
Check-out the following alternative software below which you might want to try. These alternatives yield the same results as BuzzSumo and much to your delight since most of them are free!
This tool is a king as it reaps a perfect 5 out of 5 stars from Capterra review. EpicBeat is probably the most famous counterpart of BuzzSumo. It curates content, performs social listening tasks, and finds influencers. The interface houses many features but is still easy to learn with charts, graphs, and filters to help you organize your results.
Since EpicBeat’s primary function is to curate content, it focuses on scouring for great contents and directly shares them through your site. It also yields integrations for social listening on different social platforms. However, Twitter is the only free platform available as of the moment.
The free version only lasts for a month, but if that’s all you need, it’s free forever. For the premium level, the subscribers can check and view content lists that are as old as one year. BuzzSumo also provides engagement stats and built-in sharing for each content asset so you can quickly obtain the most viral contents that you can share on your platform.
The first thing that you’ll notice when you land on the site is its immaculate, cool, and user-friendly text box where you can type in your queries. Right, Relevance also houses an auto-suggest feature that produces many topic ideas just from the first word which is beneficial for the users and providers of blogger outreach services and an seo agency who want to get more topics for their blog post ideas.
Right Relevance also digs the social web to discern and rank the topical influencers. The site scouts on different sources but it mainly uses Wikipedia and Twitter because both are public. It then applies the innate trust of the influencers communities to find the most relevant contents and conversations.
It tags and groups the global influencer graph and the global list of subjects according to topics into communities and then recomputes the influence within each topic. This approach is more useful than what Klout provides as it gives a gamut or results regardless of the subject. Apart from the list top articles, conversations and influencers, it also houses an extensive collection of topics about Big Data and its related topic below:
- Data Science
- Data Analysis
- Data Mining
- Data Visualization
- Business Intelligence
- Machine Learning
- Cloud Mining
- Open Data
- Apache Hadoop
It earns 4.6 out of 5 stars in g2crowd reviews. Feedly helps the users to filter text from blogs, feeds and online magazines according to the publications and topics that the user specify. It’s handy if you’re searching for relevant third-party contents to share or just want to read on a regular basis.
Although Feedly lives on the RSS model (the Rich Site Summary), its functions go above and beyond RSS feed’s standards with suggestions, sharing, and over 200 application integrations. It strips down every piece of content to its basic images and texts, sign-up interruptions and filters out advertisement noise which makes reading on Feedly easy and comfortable.
Feedly uses Google Alerts to power up social listening, and keyword functionality is, but the app integration allows the user to mention notifications and build keywords to the existing content feed.
This tool earns an impressive 100% rating for user satisfaction and 8.5 out of 10 scores from the financesonline review. Oktopost is designed specifically for social media managers and marketers in the B2B sector. Apart from the content discovery formats, the user can connect to the current RSS feeds to track the most valuable sources of new contents. It also houses an automation feature which helps streamline content sharing through scheduling posts on different social platforms and services.
Since Oktopost focuses on B2B, it directly integrates website analytics into their platform to help the marketers calculate the impact of their content. It also merges existing CRM and platforms for marketing automation such as HubSpot, Marketo, and SalesForce. Oktopost builds custom pricing packages tailored to your organization’s needs.
This social-focused tool earns 93% for user satisfaction rating and 8.9 out of 10 scores from the review of financesonline. Sprout Social, as the name suggests, is a content curation and sharing tool for marketers that focus on social media. Reporting features and analytics round out the platform which allows the marketers to show measurable results to stakeholders and prove successful campaigns.
The strength of this site lies within its customer-focused integrations. It routes direct messages from social channels to the dashboard, where authorized users can respond without the need to switch to different accounts. Sprout Social also has a built-in Monitoring feature which allows the user and to follow mentions with a sales focus.
This straightforward and easy to use tool earns 95% user satisfaction rating and 8.8 out of 10 from financesonline. It’s the closest you can get to an ‘essential’ tool if you’re a serious SEO or content marketer. It provides tons of insights about the competitors which aids to better marketing decisions.
It covers the primary areas of SEO which includes keyword planning, content research domain analytics, and backlink profiles. Its strongest point is its in-depth backlink database and impressive ‘Content Explorer’ feature. It also houses alert emails which are very useful with timely and detailed results. This is primarily the reason why top SEO agency like Kotton Grammer Media uses Ahrefs as their tool.
Unlike most of the platforms on this list, Ahrefs does not consolidate with social media channels to directly publish or share content.Ahrefs may lack in sharing capabilities, but it makes up in the analytics department. Ahrefs is ideal for SEOs and content managers who are interested in how backlinking and contents affect the overall site and landing page rankings.
Scoop.it earns 99% user satisfaction rating and 8.6 out of 10 from financesonline review. It’s a powerful tool for content creation which is also user-friendly. This tool functions by crawling up to 35 million web pages on a daily basis and then organizes content according to the most relevant topics. The tool makes it easy for the user to edit, filter and share out relevant content.
Scoop.it is ideal for content marketers, thought-leaders, and knowledge managers, all of whom curate contents for different purposes. It comes with a complete solution for all types of content curators which allows them to either produce and sustain brand awareness; and to distribute and discover information across organizations and develop personal brand among their professional networks; enhance SEO, generate leads and create and maintain brand awareness.
It is without a doubt that BuzzSumo is the industry leader in content marketing. But you know, why dump your eggs in one basket? Sometimes, it’s a real challenge to get a robust marketing solution that will not only meet your requirements but also budget-friendly. While you analyze different alternatives to BuzzSumo, you need to pay attention apart from functionalities too.
Just like how it works on a blogger outreach platform, you need to check on other elements such as level of client support, available integrations, supported mobile devices and cost. If you have sufficient knowledge, you will be able to find a solution that contains all the variables you need for your content marketing endeavors at an inexpensive price.