Adding Instagram influencer marketing to your social media strategy can be an incentive for you to get immediate recognition from a large community. Boosting your brand recognition can directly increase your sales, helping you generate more revenue.
The idea behind the popularity of Instagram influencer marketing can be revealed from the fact that micro-influencers from across the world proved that Instagram influencer marketing is the most effective way to reach the targeted audience.
Indeed, Instagram influencer marketing helps take your business to the next level. However, choosing the right influencer may sometimes be a daunting task for businesses. Here we come to assist you, under the expats’ advice, to collaborate successfully with the Instagram influencers:
What is an Instagram influencer marketing?
Instagram influencer marketing is to choose a famous public figure or renowned personalities on Instagram and request them to endorse your brands or services. In recent times, influencer marketing was only possible through famous celebrities.
Reaching out to famous celebrities was not an easy deal. However, the process of hiring celebrities as influencers may have also been very expensive. Thanks to social media channels, like Instagram, where businesses easily reach out to creators, with millions of followers, for business endorsement.
Social media influencers are divided into different categories. The common types of influencers may include the following:
- Mega influencers: They can be the most renowned celebrities belonging to the entertainment or sports field. They have more than 1 million followers.
- Macro influencers: Macro influencers can be celebrities, organizations, and renowned personalities in some particular fields. Usually, social media figures with around 100,000 to 1 million followers are considered macro influencers.
- Micro-Influencers: Micro-influencers have followers between 10,000 and 100,000. They can be famous people in any particular field or niche.
- Nano Influencers: Nano influencers are struggling creators or rising stars with up to 10,000 followers. They are particularly famous in a particular region or among a specific audience.
How to successfully collaborate with Instagram influencers?
If you want to promote your business to a large audience with the help of influencer marketing but are confused regarding choosing the right influencers? We have got you covered. Check out the given tips, suggested by influencer marketing experts, helping you to successfully collaborate with influencers:
1. Start collaborating with micro-influencers
Whether you are new to the online world or have a little reputation, influencer marketing can be a golden ticket for you to get instant recognition. However, experts suggest, that whatever the business is, you should start collaborating with micro-influncers. There are several reasons behind this endorsement.
For example, micro-influencers have 10,000 to 100,000 followers. This is considered a little fan following, but all these followers are dedicated and belong to a specific region or community. So, choosing a micro-influencer can help you get better reach from a particular region or community.
2. Offer users with exclusive offers
Collaborate with influencers to not only show your services or products to your targeted audience. You must also offer users some exclusive offers. This won’t only encourage them to make some purchases. They would also share your brand with others instead. In this way, you cannot only enhance your sales but also gain more Instagram followers and build relationships.
3. Add prominent links in the bio
As influencers are renowned figures, people visit their profiles to learn more about their personal as well as professional lives. You must also request them to insert your business link in their bio.
In this way, whenever their followers try to reach out to them, they will definitely come to know about you and your services as well. Consequently, you will get more success.
4. Use Instagram stories
Instagram stories are considered the most influential way to send your message to the targeted audience quickly. A survey has revealed that over half a billion people watch Instagram stories daily.
People love to watch stories of their favorite Instagram personalities to know what’s happening in their lives. So, you must ask them to endorse your brand through their stories.
5. Add proper hashtags in the influencer’s post
Adding hashtags helps your content to appear in the relevant search. Whenever you create a post for collaboration, add maximum relevant hashtags to appear well in the search results.
6. Take advantage of live streaming
Live streaming is another main and amazing feature of Instagram where people start live video sessions to meet their followers. Whenever influencers start live streaming, their followers get notifications instantly and start watching them. During live streaming they can easily endorse your brand, helping you get more engagement.
7. Arrange business events and invite influencers
If you are going to launch new services or products, you must arrange an event and then invite your influencers as important guests. All their followers will try to attend events to meet them. In such a way, your brand will get huge recognition and reputation.
8. Ask your influencers to give a comprehensive product review
People trust the brands most that show a comprehensive guide and review about their services or products. Ask influencers to give users a comprehensive product review. Tell them the possible benefits of your particular product and a guide on how to use the product. This idea will make you a more trusted brand, helping you gain more Instagram likes and followers.
9. Track the influencer campaign results
Hiring influencers and starting to run a campaign will surely give your business advantages. But, you must also keep an eye on the results of this campaign. Check out how many new users and orders you get after running the campaign. However, providing users with reviews will also help you know what people say about you. The overall situation will help you bring improvements accordingly.
10. Build long-term relationships
Influencer marketing is a long-term strategy. Collaborating one or two times is not enough. Collaborate with your influencers to such an extent that it will be the identification of your brand. However, collaborating with an influencer for a long time will also portray your brand as a trusted name. So, try to build long-term relationships with your influencer.
Conclusion
Influencer marketing has become the modern and effective way to market your business. No doubt, it helps your business to get instant recognition. But, choosing the right influencer according to your brand may sometimes be challenging. The given discussion will surely help you to not only choose the best influencer but also assist you in making a successful collaboration.
