Back when mobile search was in its infancy, smartphone owners searched the Internet pretty much the same way they did on desktop, using the same head keywords and phrases. However, as voice search feature developed into sophisticated voice assistants powered by artificial intelligence (AI), it’s already changing online marketing.
Now that text-based mobile search has reached its first major milestone – surpassing desktop Internet traffic for the first time – we’re about to witness the second one. This time, assisted by powerful AI technologies such as natural language processing, mobile search is shifting from typing to speaking.
And this shift will have a profound impact on online businesses. In fact, many of them are already experiencing these effects. For example, a lack of optimization for voice search can seriously undermine a website’s position in Google search results.
In this article, let’s talk about how voice search is impacting businesses in 2018 and what you as an owner of an online business should expect in the next few years.
What You Need to Know: Rapid Adoption
The rise of voice search is fueled by several factors, including the following.
# Increase in smartphone/smart speaker use.
The sales of smart speakers such as Amazon Echo are rapidly increasing all around the world, as suggested by numerous studies and research papers; for example, Statista predicts that the global smart speaker market revenue worldwide will reach $17.4 billion in 2022, which represents a $13 billion difference compared to the 2017 revenue of $4.4 billion.
In the U.S., 19.7 percent of the adult population, or one in five adults, reported having a smart speaker, according to the Voicebot Smart Speaker Consumer Adoption Report 2018. This translates into 47.3 million people.
#Increasing availability of voice assistants.
#Google search algorithms.
Based on these factors, it seems clear that voice search technology is the next go-to technology for businesses, customers, and marketers.
What You Need Know: Voice Search Optimization
Clearly, preparing your online business for the voice search revolution is something that you have to do to remain discoverable in Google searches. Besides, you can get an opportunity to have a presence of voice assistants, which is an excellent way to connect with customers directly.
That’s why it’s important to remember that neglecting voice search while creating and optimizing content is critical to achieve this goal.
Here are some of the essentials of voice search optimization for online businesses.
#Be as mobile-friendly as possible.
#Write content in natural language.
#Optimize content for featured snippets.
Being featured in snippets is an awesome thing for your online business because, well, you’ve been selected by Google as the best answer! To increase the chances of appearing there, you can optimize your content by limiting paragraph snippet to 50 words or less, making your content easily scannable with headings and subheadings, and including keywords within answer part.
Voice search optimization is something that you absolutely need to do to keep your online business relevant and competitive. Remember, more and more customers are using this feature to look for information and products online, so your content needs to be ready to be found. So, start optimizing today!