At first glance, eyes and lips may capture attention, but it’s the eyebrows that truly define one’s face. That’s why people are choosing PMU nowadays. If you’re a PMU artist in Miami, the city known for its fashion-forward vibe, you can leverage the top trends emerging in the fashion world, such as nano brows, ombré brows, microblading, lip blush and brow lamination. Miami is a city full of diversity, culture, and beauty. As a PMU artist, you need to understand the different demographics of your potential clients and how they influence their eyebrow preferences. In this article, we’ll discuss some of the factors that shape eyebrow trends and how you can adapt to them.
Understanding Miami’s Eyebrow Clientele
One of the main factors that affect eyebrow styles is the ethnic and racial composition of the city. According to the 2020 census, Miami has 70.2% of the population identifying as Hispanic or Latino, 11.9% as African American, 14% as Caucasian, and 1.3% as Asian. These groups have different eyebrow shapes, colors, and textures, which may be influenced by various cultural factors when making their beauty choices.
For example, many Hispanic or Latino clients may prefer fuller, thicker, and darker brows, as these styles are more common in Latin American countries. They may also draw inspiration from celebrities or influencers from their countries of origin or heritage, such as Jennifer Lopez, Salma Hayek, or Camila Cabello.
On the other hand, some African American clients may prefer thinner, arched, and lighter brows, as these styles are more prevalent in Caribbean countries. They may also be influenced by celebrities or influencers from their countries of origin or heritage, such as Rihanna, Beyoncé, or Nicki Minaj.
Another factor influencing eyebrow styles is the age group and social circle of the clients. Different generations and subcultures may have varying eyebrow preferences depending on current trends and fashions. For instance, younger clients may favor more natural and fluffy brows, as these styles are popular among Gen Z and millennials. They may also seek inspiration from social media platforms like TikTok or Instagram, where beauty influencers share their tips and tricks.
On the other hand, older clients may prefer more defined and structured brows, as these styles are considered classic and timeless. They may also seek inspiration from traditional media outlets such as magazines or TV shows, where they can find beauty icons to emulate.
As a PMU artist, it’s essential to be aware of these factors and how they influence your clients’ eyebrow preferences. You should be able to consult with your clients and recommend the best eyebrow style for them based on their facial features, goals and have clear expectations set out. Customizing the eyebrow shape, color, and intensity to suit each client’s unique features and personality will help you create stunning and natural-looking brows that will keep your clients happy and loyal.
Eyebrow Trends in Miami
Following are some trending brow shapes, procedures, and colors.
Eyebrow Shapes
The brows’ shape can impact the face’s overall appearance, personality, and style. According to some of the top eyebrow specialists in Miami, currently trending eyebrow shapes are:
- Bold brows: Bold brows are thick, full, and defined brows that make a statement and draw attention to the eyes. Bold brows are ideal for those who have naturally dense and dark brows or who want to create a dramatic and glamorous look. Bold brows can be achieved with different PMU techniques, such as nano brows, microblading, or powder brows.
- Feathered brows: Feathered brows are soft, fluffy, and natural-looking brows that create a subtle and elegant look. Feathered brows are ideal for those who have sparse or thin brows, or who want to create a more youthful and fresh look. Feathered brows can be achieved with different PMU techniques, such as microblading, hybrid brows, or brow lamination.
- Ombré brows: Ombré brows are gradient brows that transition from light to dark, creating a more dimensional and sophisticated look. Ombré brows are ideal for those who have oily or mature skin or who want to create a more defined and polished look. Ombré brows can be achieved with different PMU techniques, such as powder brows, hybrid brows, or nano brows.
Eyebrow Procedures
The procedure by which eyebrows are done can affect the longevity, quality, and appearance of the brows, as well as the comfort and satisfaction of the clients. Following are some commonly practiced methods by make-up artists.
- Microblading: Microblading is a PMU technique that involves creating fine, hair-like strokes with a handheld tool that deposits pigment into the skin. Microblading can create natural and realistic brows that last for up to 18 months. Microblading is suitable for those who have normal to dry skin, and who want to enhance or restore their brows with minimal maintenance.
- Ombre Powder brows: Ombre Powder brows are a PMU technique that involves creating a soft, powdery effect with a machine that deposits pigment into the skin. Powder brows can create defined and structured brows that last for up to 3 years. Powder brows are suitable for those who have oily or mature skin, and who want to create a more dramatic and glamorous look with low maintenance.
- Hybrid brows: Hybrid brows are a PMU technique that involves combining microblading and powder brows to create a more versatile and customized look. Hybrid brows can create dimensional and natural-looking brows that last for up to 2 years. Hybrid brows are suitable for those who have combination or normal skin, and who want to create a more balanced and sophisticated look with moderate maintenance.
Eyebrow Colors
- The color of eyebrows is crucial in design, complementing or contrasting with hair, skin, and eyes.
- Preferred eyebrow colors in Miami include cool tones like ash, taupe, or charcoal.
- Cool tones offer a crisp, classic look, ideal for those with gray or silver hair.
- Warm tones such as chocolate, caramel, or honey provide a cozy, inviting vibe, suiting warm skin tones and hair colors, particularly for blondes or redheads.
- Natural-looking shades like browns, blacks, or auburns blend seamlessly with any skin tone and hair color, offering a harmonious, realistic appearance, especially for those with dark or brunette hair.
In Closing,
To ensure client satisfaction, it’s essential to use high-quality products. Many online sites, like Miami Brow Shop, offer a wide range of PMU pigments from reputable brands such as Brow Daddy, Evenflo, Li Pigments, Mara Colors, Perma Blend, Reverence, and Tina Davies. Remember, every aspect counts in this business, from understanding your client’s needs to selecting products that suit them and honing your skills.
