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Business & Marketing

How to manage content marketing with a limited budget

marketing

Are you so busy with your daily writing work that you don’t have time to think about Content Marketing? It’s time to think again.

Many business owners are often bound on time, or money, or both, so they feel quite discouraged when making Content Marketing to promote their products and services post pr. It’s not just small businesses that have this problem. Big companies and brands all have teams that work hard on Content Marketing.

The good news is that many small businesses are halfway there, because, unlike large companies, they don’t need marketing experts to know their customers and understand what content will appeal to them. and, accordingly, make products and services more appealing. What you need to do is figure out how to write SEO  articles to effectively incorporate content into your marketing mix. Here are three tips on how to manage content marketing economically and effectively that you should not ignore.

1. Quickly arrange a time

First of all, you need to take the time to incorporate content into your marketing strategy. However, if you focus too much on content, it will take up a lot of your time. While content production is not the main business, it is still necessary to schedule it productively and efficiently.

If you have identified social media as the main channel, you should spend 15 to 30 minutes each morning sharing content, you can post information about promotions, toss discount codes, prices, coupons to attract customers. Regular posting or tweeting during the day and even on weekends is also optimal – but you need to limit the time invested in this.

HootSuite and Buffer are handy tools that allow you to schedule tweets and posts for the day based on your daily searches. If you’re going to create original content, it’s best to schedule writing and posting. Recently, Buffer offers great analytics on optimal post times for both tweets, and emails, so consider redesigning your schedule to hit your goals ( shares, engagement, etc.) Maximum customer focus, email open rate.

Even so, it’s still important to identify a time of the week when you feel like you can fully focus on writing one or two articles to post. Then include that time in your calendar. You should also create a file with your views on current affairs that you can discuss or never-ending topics that you can write about at any time. Going from a blank screen to a sharp article will not be simple and takes a lot of time.

2. Quickly find valuable content

Instead of writing your own, or just to increase the amount of content you share on your website or social channels, you need to be selective. In keeping with the topic of your expertise, you’ve likely identified some trusted news sources whose content you can share with your readers ( potential or current customers).

It would be ideal if these pieces of content could both reinforce the value of what you do and your expertise, and be useful to your audience at the same time. If visiting 10 reputable media sites every morning just to find valuable content to share is too time-consuming, there are a few tools to help you speed it up: RSS Readers (like Feedly, FeedDemon, or even Flipboard) allows you to build collections from these sources, so you can quickly identify useful information.

Besides, another way to easily find information is the Nuzzle tool, which helps filter Twitter messages or Facebook friends to get the most shared and discussed content. If you need a broader search beyond known sources, content discovery tools like iFlow or Scoop.it can help.

They filter a wide range of different sources to locate content based on custom keywords and simplify the sharing of this content across social channels. And if you’re one of those lucky readers who’ve decided to invest some money in content marketing, consider PublishThis – a tool that combines blogging, commenting, aggregating features with content distribution through email and social networks. Curata is a versatile content marketing “machine”; or even FirstRain, which is both an aggregator and a business intelligence tool that can be integrated into Salesforce.

3. Quickly add value

If you think about it carefully, you’ll find that sifting through valuable information is valuable in itself. However, once you understand your industry and customers, there are ways to quickly add value to your content to make it more useful to a wider audience ( and make you, your products, and services even more valuable). trusted and appreciated more.

When thinking about the types of content that can be useful to your customers, you may have identified the categories or buckets for useful content there. for example, safety notes or reminders for a toy store or advice on nutrition and optimizing the effectiveness of the gym or discount codes, coupons for customers who love shopping.

In the professional content world, we call it taxonomy, whereby various content management systems allow us to tag content and then make it available to our readers in an organized way. You can achieve the same effect by using keywords in most blogs.

This organization is a quick and easy way to add value to your curated content: Tagging makes it easy to find information through search engines or for those who already trust it. you as business partner and ally.

Conclusion

Above is an article on how to manage content marketing economically and effectively. With the foundation of social media systems, content marketing will certainly be a tool worth your time and effort. However, do not be so subjective, be careful in every step, and make the most of content marketing. Good luck

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