Savvy marketers know one universal truth: It’s much more cost-effective to keep existing customers than to earn new ones. And in the fast-moving digital marketing landscape, engagement is the key to keeping customers coming back for more of your brand’s products or services.
Customer engagement is a marketing strategy. Marketers use tactics like personalization, loyalty programs, and win-back emails to keep customers interested in their brand’s products and services. If you’ve ever received an email that said “We miss you! Come back today for 60% off” or a push notification that read “You’re just 5 points away from a free item”, you were on the receiving end of a customer engagement strategy.
The visual below serves up some key statistics that show why customer engagement plays an essential role in digital marketing.
![Customer Engagement: How to Build Loyalty and Retain Your Customers](https://mindxmaster.s3.amazonaws.com/wp-content/uploads/2021/09/customer-engagement-examples-that-are-changing-the-game-infographic-1.png)
Infographic by CleverTap
Many of the best customer engagement examples from top brands demonstrate how well these strategies work to keep customers surprised, delighted, impressed, and coming back for more.