The mobile application has been proven to be the most successful strategy to reach potential customers. This is again due to the ease and scalability it brings to the user’s end. Now every next business with no online presence has decided to build a fast, high-quality mobile application using cross-platform frameworks like Flutter.
The mobile application buildup has been made much easier with Flutter. Due to its hot reload, customizable, and rich UI SDK, developers can build high-performance mobile applications without limitations.
The advent of mobile applications in business has helped them achieve their goals much faster. With it, they have created a market presence and earned a high ROI and profits, which are only possible with such applications.
It won’t be possible to entail all the wonders and possibilities brought to the businesses due to the mobile application development in one or two paras, so let’s dive a little deeper.
Here is your guide on multiplying your revenues and profits or cutting expenditures short by creating a mobile application.
Ways Mobile Applications Help Businesses To Earn Profits
Have you ever used any brand’s mobile application to get any service or to place an order? If yes, then you might have noticed the ease the mobile applications bring to the user. The user interface of such applications is so smooth and fast that it ultimately enhances the quality of the user experience.
With no hassle of connecting to the business manually or waiting days to deliver your orders, you can easily place them with a single click or even track their delivery status. Isn’t that amazing?
Here are the possible ways mobile applications help businesses stand out:
Location-Based Marketing
Creating brand awareness is the prime motive of every business, and that is achieved by devising the most appropriate marketing strategy at the best time. Mobile application is currently needed for an hour since everything has been shifted to virtual screens. With mobile applications, you can create awareness for your business’s product line, goodwill, reputation, or financial performance in a much more appealing way. Plus, with mobile applications, you can customize your UI to target particular customers.
Maximizes Productivity And Cuts Off The Cost
Managing documents, data, links, customer credentials, and accounts is much more complex when handled manually. Plus, manual handling also brings risks of errors or misstatements. But with mobile applications, we have built-in software that handles online payments, transactions, logins, data sharing, and saving. It also keeps track of all previous data in archives, thus saving cost, storage and enhancing productivity.
Enhances Data Security
Manual handling of customers’ data or credentials is much riskier and more time-consuming. But with the mobile application, you can enable two-factor authentication or other security measures such as iris login to ensure data security or to limit data breaching. With this, the mobile application also creates personalized profiles after a one-time log-in, which is saved for a lifetime, plus assure that opening one customer’s account protects other customers’ privacy.
Push Notification
Push notification works best to convert the interested customer to our true customer. Experts believe push notifications have high deliverability, retention rate, and clicks. It is more like a reminder that intimates the user of new products, discounts, or packages. Plus, it also brings an opportunity to connect with new customers. In addition, such notification reminds you of any incomplete login, signup, or items added to the cart which needs purchasing.
Businesses can use geo-targeted push notifications to send offers and promotions when users are near their physical store or a specific location. This can increase foot traffic and in-store purchases.
In-App Purchases
Mobile applications come with in-app purchases that assist the customer in placing their order with clicks. Plus, some brands also offer discounts on ordering or purchasing online, which is not available in case of purchasing from stores.
As per statistics in 2017, the total annual profit gain on in-app purchases was solely about $37 billion.
Customer Service
We all have to agree that the ultimate goal for any business is achieving customer satisfaction. Without customer satisfaction, no business would be able to survive. Providing constant, satisfying, and immediate customer service is the best way. Mobile applications are build-in with customer service features that enable customers to email their queries or concerns about their orders or purchase.
As per research, about 70% of buying behavior is influenced by how a brand treats their customer. Therefore, having customer service on the mobile application enhances the customer’s trust in the brand, especially if he is buying first time and that too an in-app purchase.
What Is The Best Way To Build Your Mobile Application?
As per our preference and considering the market trends and insights, building a mobile application with a scalable and cross-platform framework is the best approach. And at present, the most efficient and highly productive framework is Flutter. With Flutter, developers have been empowered with multiple features impossible with other native languages.
The features that make Flutter one best toolkit for mobile applications are:
- It has a high-performance engine and hot reload, making testing and integration easy and quick.
- It offers multiple widgets such as inkwell, dismissable, and inherited widgets that turn UI more seamless and responsive.
- It also offers several animation packages that add decorative features to the application.
- Its cross-platform compatibility enables users to use Android, iOS, and desktop applications with a single code.
If you are a startup thinking of building your mobile application with Flutter, you can hire a Flutter developer.
AI Technologies In Mobile Applications
AI has been the buzz; every manual work will be shifted to AI systems sooner or later. It means AI is the new trend in the mobile application world. Therefore, making your applications Ai compatible is necessary to keep pace or enhance the user experience.
The most common Ai technologies in mobile applications are:
- Speech recognition
- NLT (Natural Language Technology)
- Machine learning
- Chatbots
- Biometrics
- Image recognitions
- Predictive texts
- Augmented Reality (AR)
- RPA (Robotic Prcocess Automation)
