“I have a new website. Why not run Google Ads to get traffic?”
“I’ll post on Social Media for people to notice my website.”
These statements often come from business owners and product managers who’re new to digital marketing.
However even though the alternatives mentioned above may seem promising, they don’t always guarantee instant success. Thus, the saying ‘not all that glitters is gold’ certainly holds true.
If you’re looking for “quick-fixes” to get traffic to your new-found website, they’ll probably end up in exhausting your budget. Or worse, taking down your website before it’s up and running.
On the other hand, a steady and reliable approach to improving your website traffic and increased online visibility is what you need.
We’re talking about SEO services (Search Engine Optimisation) that can help you with achieving overall business growth for improving your online presence.
What is Search Engine Optimisation (SEO)
Most of the time, we use Google when we need to find the answer to something. From shopping to finding the best restaurants near you, Google has become our go-to guide.
That being said, this treasure trove of information also helps your customers discover you.
For every search they make, you have a potential to show up on Google and make them click on your website, which could further lead to conversion and sales.
Thus, SEO or search engine optimisation, is a digital marketing strategy that helps your website appear on search results for relevant terms.
A well-planned SEO strategy boosts your online presence and attracts quality leads to your website. Organic search results i.e. unpaid listings on search engine results pages (SERPs) — are the only focus of SEO.
In case you’re confusing Sponsored Ads with ranking, they’ve nothing to do with SEO.
How SEO Helps Your Business Grow
SEO is a long-standing practice and has been benefitting businesses since the advent of search engines like Google and Bing.
It’s possible through SEO that you get to show up whenever a customers searches your products or services online.
Unlike brick and mortar advertising, SEO is more targeted and nuanced as the user finds you after putting their intent on the search engine.
Thus, it makes for a tailored marketing approach.
And the results SEO brings can be massive. The $74.76 billion industry is growing fiercely.
Many attribute its growth to the increasing competition, breakthrough in technology and SEO Services.
During the pandemic, many online businesses emerged, with existing ones setting up shop online; and it’s been the same way ever since.
Seeing the rewarding benefits of SEO towards online visibility, conversions and increased sales, you may be motivated to get started on SEO yourself.
Whether you do it via an SEO agency or yourself, can depend.
7 Strategies to Drive Business Growth with SEO
1. Pick the Right Keywords
Crafting an effective SEO strategy begins with meticulous keyword selection. Extensive research to pinpoint strategic keywords ensures your content resonates with your audience’s search queries.
Seamlessly integrating these keywords into your content, titles, headings, and URLs heightens the likelihood of your website appearing in relevant searches.
2. Content Creation
At the core of SEO success lies quality content. It’s not just about words; it’s about engaging narratives that capture your audience’s attention.
Developing informative, original, and captivating content establishes your brand’s authority and magnetizes organic traffic.
A holistic content strategy encompassing blog posts, articles, infographics, and videos, tailored to your audience’s preferences, is paramount.
3. Have a Solid Backlink Strategy
Backlinking is a popular strategy in SEO that links your page to other websites. This helps in improving your website’s position — think of it as amassing votes of confidence from other websites.
Acquiring high-quality links from reputable sources elevates your site’s credibility and amplifies its visibility in search results.
Employ tactics like guest posting, collaborations, and creating shareable content to amass backlinks and ascend the search result rankings.
4. Optimise Your Website for a Smooth User Experience
SEO may seem only technical on the surface, but it also translates to improving user experience.
It comes down to a comprehensive website design with proper optimisation.
For example, a customer would prefer a fast-loading website that’s accessible on their mobile phone over the one that takes too long to load.
A seamless browsing experience translates to heightened engagement and improved search rankings, making website optimization a non-negotiable aspect of SEO.
5. Dominate Local Searches Through Local SEO
Local searches are a goldmine of business opportunities.
In fact, 97% of average users search online to find a local business near them.
And while that is true, over 50% searches on the internet consist “Near Me” — a classic example of local intent.
In local SEO businesses target specific geographic areas to capture customers. Making your online presence locally accessible amplifies your visibility in local searches.
A basic Develop location-specific content, optimise your Google My Business listing, and encourage positive customer reviews to thrive within your community and garner more local business.
6. Perform Regular SEO Audits
SEO doesn’t follow a set-it-and-forget-it system and demands consistent monitoring.
To be fair, that only helps you in tracking your results. You can know what part of your strategy is working perfectly and what needs fine-tuning.
Determine the metrics you’ll measure and how you’ll track them before commencing an SEO campaign.
Among the helpful measures are:
Organic traffic: The number of visitors that come to your website from organic search results.
Keyword rankings: The ranks you hold in search engine results pages for relevant keywords.
Rate of click-through: The proportion of users that visited your website after viewing it on a SERP.
Exit Points: The pages from which users most often leave your site
Conversion Rate: The proportion of site visitors who complete a desired activity, such as making a purchase, signing up for a newsletter, or completing a quotation request form.
7. Leverage Social Media
As mentioned earlier, solely relying on Google Ads or Social Media can only take you so far.
But with a holistic approach that combines your SEO efforts with your social media presence can take your online visibility up a notch.
The thing about SEO is that when you keep an omnichannel strategy, you’ve higher chances of succeeding.
Thus, sharing your content across social platforms will not only directly drive traffic but also heighten your website’s authority over time.
You can also use Social Media along with SEO to engage with your audience, foster relationships, and improve branding efforts in the dynamic digital landscape.
Wrapping Up
SEO is a gamechanger and can take your business to unimaginable heights.
If done the right way, you can gradually scale your business, improve your customer relations and extend your staff — everything that matters more in your business.
So, whether you choose from top SEO agencies or hire an in-house SEO expert, you can be sure that their efforts will contribute to your overall success.
