Video production is defined as the conception, planning, and execution of a video – and involves pre-production, production, and post-production activities. But what about commercial versus corporate video production? How do they differ?
Having videos made for or on behalf of your business is an important piece of the overall marketing, advertising, training, and operational puzzle. Both commercial and corporate videos are important, however there are some key differences between these.
COMMERCIAL VIDEO
Commercial video production focuses on the creation of videos that are designed to promote your brand, products, or services. They are created for a target audience of potential leads (including prospects and existing customers).
The goal of a commercial video is to primarily increase consumer awareness and lead your prospects to the point at which they are willing to convert. Your brand, product, or service is showcased and presented in its best light and will be distributed across potential channels including on TV, in-cinema, YouTube, social media, and elsewhere – even in-store.
From traditional adverts to customer education videos, testimonials, behind-the-scenes videos, and much more, commercial video is created for consumers.
Commercial Videos:
- Are usually direct marketing
- Boost brand awareness
- Directly influence and encourage consumers to purchase your product or service
CORPORATE VIDEO
Corporate Video Production, on the other hand, is created to promote and improve company perception. It covers a diverse range of video types, including but not limited to employee integration and training videos, video announcements for shareholders, videos for internal use, videos for the general public to boost public perception of the company, and those created to enhance engagement with the brand.
Corporate identity is the overall image of your company within the community, and directing the perception of this plays a major role in marketing today. The opinion of consumers about your company (including its image, ownership, staff, and activities – e.g. sociopolitical stance or charitable endeavors) can make or break your brand.
For example, behind-the-scenes videos, or those that showcase community initiatives the company participates in, can be powerful for influencing how consumers think and feel about your business.
Corporate Videos:
- Boost brand/company perception
- Serve an array of purposes, especially within your organization e.g. employee training
A Comprehensive Video Marketing Strategy…
Videos are by far the most popular and easy-to-consume form of content and more than 80% of professional marketers state that videos help them increase sales. Moreover, more than 90% of consumers seek more online video content from the brands they prefer.
As such, adopting a video marketing strategy is very important for success in 2024 and beyond.
Consider that:
- Video represents more than 82% of global web traffic.
- 91% of marketers use video.
- Two-thirds of consumers find short-form videos to be the most engaging type of content.
- Almost 90% of consumers have been influenced to buy a product based on watching a brand video.
- 90% of video marketers trust and use YouTube.
- 90% of consumers watch videos on their smartphone or other mobile device.
Conclusion
Are you ready for success in 2024?
If you haven’t already, adopting an effective video marketing campaign is imperative for the utmost success and the very best business outcomes. From company culture videos to Q&As, product features, testimonials, live videos, and much, much more, partner with a professional commercial and corporate video production agency near you. They have the equipment, techniques, experience, and expertise to help your brand shine.
