E-commerce has become more competitive. Therefore, it is aware that online users love those online brands with excellent user experience.
And we all know that when something becomes more competitive, it brings major players to the playground. In this case, e-commerce platforms such as WooCommerce, Shopify, & Magento, etc.
Therefore, the availability of big players compels us to brainstorm before we start our e-commerce journey.
Much research is needed to compare these platforms’ excellent features and benefits. And how it’s going to benefit your online business.
However, among these platforms, WooCommerce is a renowned & robust platform that has millions of users worldwide. It is a WordPress plugin with many amazing features for online sellers.
Keep reading to explore what benefits WooCommerce offers for an incredible online store.
What is WooCommerce?
The world has already shifted from brick-and-mortar to e-commerce. It is more robust and accessible to anyone, anytime and anywhere.
Within this world, WooCommerce is an open-source WordPress plugin with various incredible CMS features to build a strong online store.
However, WooCommerce goes an extra mile beyond accessibility & offers benefits that are remarkable and beneficial for your online store.
Market Leader:
On the throne of e-commerce, WooCommerce sits firmly at 43.1% of the market share, according to a report in January 2024. It overlooks global space with its amazing platform.
Millions Strong:
WooCommerce serves 6 million active websites worldwide. It leverages its power with millions of users to build a strong community of online sellers and buyers.
Sales Powerhouse:
WooCommerce has many incredible features to offer. Therefore, it has become a sales powerhouse that generates 7% of online sales, solidifying its effectiveness in generating money.
As a business owner, you can explore and implement the WooCommerce features to grab the true potential of your online store.
Benefits of WooCommerce:
- WooCommerce is an Open Source Platform
WooCommerce is an open source platform that is builds on renowned CMS called WordPress. It allows you to have a full control over your online store.
WooCommerce is extremely flexible in terms of customization. It allows you to design your online store in your own way. All you have to do is jot down the unique requirements of your website and customize it according to your own preferences.
And since it is an open-source platform, you don’t have to pay a penny to use it for your own business. Just set up a domain and hosting and you are good to go.
- Custom Functionality at your finger tips
As we talked earlier that WooCommerce has millions of users. Therefore, with such a giant community, you have hundreds and thousands of plugins on your finger tips to achieve almost anything for your online store.
Let’s take an example of WooCommerce custom checkout fields plugin. It allows you to edit checkout fields without writing a single line of code. You can use it to add custom fields on different checkout sections such as billing, shipping and additional information about your product etc.
It has many amazing features for online sellers. Such as:
- Choose from 15 field types.
- Customize checkout fields.
- Edit default checkout fields.
- Modify labels and placeholders.
- Assign fields to products or categories.
- Allocate fields to user roles.
- Hide fields based on roles.
- Add extra fees for fields.
- Apply conditional logic.
- Rearrange field order.
- Display additional fields in emails and order pages.
There are hundreds of thousands other plugins available on woo.com and websites to offer extraordinary features beneficial for your online store.
- Easy & Effective to Design
WooCommerce is a flexible and effective platform when you want yo designs your online store. You can choose any theme and get started. It has a collection of many amazing free themes available to customize.
However, if you already have developed a wordpress website, then all you have to do is install & activate WooCommerce. Set it up & you are good to go for selling your products online.
- Easy for Even a Non-tech Savvy:
Whenever you come across the wordpress dashboard, you will know how user-friendly the interface is. Even if you are non-tech savvy, it is easier for you to understand and manage WooCommerce operations.
And when you are stuck anywhere, you can easily find a how-to tutorial or a YouTube video. Thanks to the vast community of WooCommerce developers.
- It’s a Search Engine Friendly Platform:
WordPress is a search engine friendly platform where WooCommerce adds ecommerce functionality to your website. it allows you to take advantages of the SEO-friendly platform.
Although, it require consistent efforts to bring traffic to your website but with WooCommerce/WordPress, it’s easier. It helps you optimize the website more easily as compare to other platforms.
How to setup WooCommerce in WordPress?
It’s easier to set up your online store using WooCommerce. The following are the steps to follow while creating your online store.
- Choose the optimal hosting and domain for your online store.
- Sign up to create a free account on WooCommerce.
- Set up your WordPress dashboard.
- Install and activate WooCommerce plugins.
- Explore additional extensions and plugins for your store.
- Select a theme for your online store.
- Upload products and their images.
- Create and launch your WooCommerce website.
Final Words
WooCommerce is an incredible platform with millions of users worldwide. It is because it’s a perfect choice for online shops. It helps you control your store and make it look how you want.
Moreover, WooCommerce helps you add excellent features even if you aren’t a tech-savvy entrepreneur.
So go ahead and start building your online presence using WooCommerce to begin your e-commerce journey.
