A company consists of several facets, each with its respective roles and importance. Branding, in particular, is a vital aspect of every organization. Naming the products is one of the most crucial aspects of branding. To ensure the selection of a right name, there are Product naming strategies that should be followed. There are several ways to build your brand, but posting advertisements is perhaps the most efficient method. For one, it allows you to reach countless people at once with just a few clicks. But most importantly, you have full control over what the ad may look like, which is ideal for building your brand. One particular element that you can freely control is the format.
According to top advertising agencies in London, ads may come in different formats such as images, texts, and others. While one may argue that one ad format is superior to the other, it’s worth noting that each format has its respective benefits. That being said, this guide will discuss the ad formats and how each can potentially improve branding and set your brand apart from others.
1. Text
Text ads are advertisements that consist of pure text—no more, no less. Since it’s less informational than other formats, you’ll rarely see them, as opposed to image ads or video ads.
If you do, it’s often within search engine result pages (SERPs). You can either find text ads at the top area of the SERP or its right side. These ads typically include a note that it’s an ad so as to prevent users from thinking they’re directly addressing the search query. It may also appear on other platforms like social media websites, but only in rare cases.
2. Image
Image ads are more graphical than text ads, which is also why it’s among the most commonly-used ad format by many brands. After all, it allows you to capture a user’s attention very quickly. This format may include a still image or an animated one. Take note that ads featuring GIFs are also considered image ads.
Image ads may come in different shapes and sizes. Regardless, if you plan to use these, you should be able to do so on almost all platforms, be it in search engines, video-sharing websites, or social media platforms.
3. Video
Video ads are slightly pricier than images, but they’re much more engaging as you can fit even more information in videos. Furthermore, unlike the traditional short TV commercials, you can create longer videos. But of course, they must be engaging. You can place video ads pretty much anywhere on the web, but YouTube is where you’ll find these ad formats often.
When using video ads, you can choose from two types:
- In-Stream
The in-stream videos are ads that you’ll find inside the video, which you’ll then have to finish wholly or partially before you can proceed to the video you’re watching.
- Out-Stream
On the contrary, out-stream videos are those you’ll find outside the video. It can be anywhere on the platform, but you’ll often see them on the right side of the video.
4. Rich Media
If you want to create an advertisement that consists of these three media, you’re thinking of the rich media format. Rich media refers to an ad that contains a combination of text, image, and video. It’s ideal if you want to add diversity to your ads.
5. Carousel
A carousel is a type of ad format that contains several images or videos in a single strip. It can typically house up to 10 photos or videos, and users can swipe to the left or right to scroll through these media. It’s exclusive to social media websites like Instagram and Facebook.
A carousel ad can be quite helpful if you want to save money by using your designated ad space as much as possible.
6. Shopping
The shopping format is similar to a carousel as it allows you to place multiple images in one strip, except users can’t swipe left or right. A shopping ad is typically limited to three to four images, and it can’t contain videos. These images generally are photos of a product, and it usually consists of texts that show its name, price, and other details. It’s perfect for showcasing multiple products of your brand. You can place shopping ads on top of search engines like text ads.
7. Mobile
You can also post ads specifically for mobile users. These are ads that appear on the screen once you fulfill the condition. For example, if you scroll down to a certain point of a blog, a pop-up image or video will appear on your screen. It’s ideal for expanding your target audience since almost everyone owns at least one mobile device.
Conclusion
Brand awareness is an essential aspect of a business, especially if you’re planning on launching a new product or service. It allows you to spread the word about the campaign very quickly, and it can also influence the decision of consumers when selecting between competing brands.
If you plan on boosting brand awareness, you can’t go wrong with posting advertisements across the web. But of course, you must first understand the different choices you have before doing so. With this article, it should now be easier to choose which ad format would best fit your brand.
