It’s no secret that we’re living in a digital age, but too many companies struggle to catch up when it comes to the ever-changing world of digital marketing. Don’t let yourself fall behind! Read on for five targeted ways to step up your digital marketing game.
1. Participate in Internet Marketing Forums
Before you can even begin to advertise your product successfully, you need to know the market you’re entering and the consumers you’re selling to. There’s no better way to do that than to get involved in an online marketing forum.
An online marketing forum is exactly what it sounds like — a place where people communicate (online) about various topics. You can either join an existing forum or create your own to keep up on all the latest marketing trends and tactics and even covertly gather information about your brand’s public perception. You’ll definitely want to do some research to consider which forums best fit your needs — and your budget. But even a small investment in marketing forums can have a big payoff.
2. Track Your Social Media Performance
This might seem obvious, but so many people forget that you need to collect data on how things are doing before you can optimize. The days of placing a newspaper ad and crossing your fingers that orders will come in are over. For example, Facebook Insights can allow you to see what time of days users are engaging most with your post and how long they spend looking at your ad — all regardless of whether that view is the one that leads them to buy!
These pre-conversion measures of performance are game-changers — but only if you’re tracking them! Don’t snooze on social media in your digital marketing, and consider investing in a program like SEM Rush or Google Analytics to keep tabs on how everything is doing.
3. Don’t Forget About SEO
If you’ve spent any time in the digital marketing world, you’re probably sick of hearing it, but search engine optimization is so key for any digital marketing campaign. You can’t convert people if they don’t know you exist. The best way to get people to know you exist — and get them to visit your site — is to ensure you have a good ranking on the search engine results page.
Sure, search ranking is something that can (in theory) improve with time, but you should never underestimate the value an experienced SEO specialist can add to your team. Invest in good SEO software and hire a team member dedicated to this all-important task!
4. Refine Your Targeting
Especially when you’re just starting, it may seem natural to advertise to anyone and everyone who might be interested in your brand or product. If you’re not sure who your audience is yet, it’s better to cast a wide net, right? But this strategy can be a huge drain on your resources and are unlikely to perform as well as you hope.
Most platforms allow you to go well beyond demographic information when it comes to targeting. On Facebook, for example, you can target ads to consumers who match certain behaviors of your desired buyer. Take the time to select specific audiences for your marketing in advance and check in regularly to assess performance and refine accordingly.
The world of digital marketing can seem intimidating at first, but the rewards are endless once you get the hang of it. Don’t get left in the Stone Age! Invest in your digital marketing future today.