Communication is the backbone of any successful business. And with remote work on the rise, video calls have become essential for businesses to stay connected and maintain meaningful relationships with clients and employees.
According to a recent study, 76% of people who work remotely use video collaboration, and 75% of them say their work-life balance has improved and increased productivity. Video calls are engaging, personal, emotional, and accessible to anyone with internet access. For sure, video calls are a wonderful way to communicate with people and connect with them.
So, if you’re looking to stay ahead of the curve and improve your company’s communication strategy, read the article.
In this article, we’ll explore why video calls are the future of business communication and how they can help companies save time, money, and resources while improving collaboration and productivity.
The Rise of Video Calls
We live in an era when people are always connected to technology. People interact with each other through different electronic mediums. And as businesses proceed to embrace digital transformation and remote work, the way customers interact with brands is changing day by day.
However, after Covid-19 social distancing, video calls are leading the market. Covid-19 has brought 360 turn in the business world. It has accelerated the adoption of video calls as a way to maintain social distancing while staying connected with others.
Additionally, many businesses offer remote work, which makes video calls an essential tool for businesses to do virtual meetings and remove communication gaps. Today, video calls can be conducted from anywhere in the world thanks to high-speed internet and mobile technology.
With more individuals and businesses realizing the benefits of video calls, video calls will likely continue to be a trend in business communication in the future.
Moreover, as technology evolves, we can expect video calls to become even more prevalent in the future, further transforming business and communication.
Benefits of Video Calls
The advent of video calls has revolutionized the way we communicate, making it easier to connect with clients and colleagues around the globe. Reducing commutes and travel is only the beginning: there are countless other benefits as well.
Below are some of the main reasons companies are using video conferencing more than ever before:
- Improved efficiency
With high-quality video calls, attendants can see and hear clearly, so there is no chance of any miscommunication. In fact, video calls bring high efficiency that you can’t get with audio calls or traditional meetings.
Video calls allow you to clearly demo products, share screens, collaborate on documents, and display mockups so that the audience can get more information about your business and product. They can also record the meeting for future reference. Since there is no chance of side chatting, video calling comes with less distraction.
Further, when phone calls are made sight unseen, it can tempt participants to browse the internet, work on their laptops, or look at their smartphones. But with video calling, the audience can see what you are doing. As a result, it increases satisfaction in engagement levels.
- Improved collaboration
Video call through video conferencing tools helps you to re-establish relationships and improve communication. Video conferencing allows you to see the body language and facial expressions of the participants.
Therefore, it makes it easier for team members to communicate and share ideas. In addition, they can strengthen team relationships by allowing more personal interactions among team members.
Further, it leads to increased creativity, better teamwork, and improved problem-solving.
- Better engagement with remote team members
Video calls can be more engaging with remote team members than phone calls or emails. It’s because they allow team members to see each other’s facial expressions. Everyone can see hand gestures and have face-to-face interactions.
Consequently, employers can trust their employees, while employees can feel as if they are in the office, even if they are miles away.
- Save by reducing travel expense
As we all know, time is money. Everyone is busy in their life, and if we can save some time in this busy schedule, we are saving money. We waste time when we travel in our business meetings. During that time, we could have done more work increasing productivity.
However, the time has gone when you have to go on business travel to attend business meetings. You can now do all of that through video calls. By using video conferencing, business owners can negotiate deals, hold routine meetings, and interview prospects.
You can communicate with people from all over the world. So it saves time and money related to business travel. To participate, they all need the appropriate equipment and to be present in front of the screen at the set time. You can organize your pre-meeting via email, instant messaging, or various services.
How do Video Calls Improve Business Communication?
Video calling lets us connect with people anywhere in the world and do business in real-time. So it has revolutionized the way we do business.
It opened the door for companies to expand their reach and conduct international business. Further, it makes it easier for businesses to stay connected with remote and hybrid employees and customers. In fact, video communications are better than other forms of communication.
It’s because it is the body expression and body language that help to convey emotions and tone. When you send texts or emails, the recipient and you both miss that chance. However, with video calls, you can have that. Also, you don’t have to send follow-up emails or phone calls.
Plus, participants can ask questions and receive clear information in real time if they have any queries. By doing so, everyone will be on the same page, and there will be no misunderstandings.
Further, video communications are more engaging, and there is no chance of any miscommunications, which helps to build trust and apport.
So by reducing misunderstanding by allowing participants to see each other’s body language and facial expressions, video calls help you to improve business communications.
Overcoming Common Objections
It would be great if everything is as smooth. But it’s not. Right? Everything comes with some inconveniences.
As we all know, to have high-quality video calls, we need a strong internet connection and hardware equipment such as mobile phones, laptops, and desktops. So lack of these things can be an objection to video calls.
Some of the common objections to video communications are given below:
- Technical Difficulties
Many people faced technical difficulties in having video calls. Some of them also worry about issues such as poor audio or video quality, difficulty using software, and internet connectivity problems.
Tips for overcoming
- Use a reliable internet connection and a high-quality microphone and webcam.
- Test the tools before to ensure that it is working properly.
- You can use a phone call or email in case you face technical difficulties in an emergency situation.
- Privacy and security
People may hesitate to use video chat as they are concerned about the security of their information. They worry that information gets leaked, overheard, or the conversation gets recorded without notifying them.
Tips to overcome
- Select the platform that meets your business’s security requirements.
- Check out who’s in the room and what’s on the screen.
- Ensure that your video and audio conferencing tool offers end-to-end encryption.
- Cost and Logistics
Scheduling conflicts and the requirement for specialized equipment are some common objections to video calls. However, to overcome this issue, you can use free or low-cost video conferencing software, schedule calls in advance, and use the platform that is accessible from mobile devices too.
- Discomfort with being on camera
Some people may be camera-shy. If your participants or you yourself are that one, then video calls will not be effective. People of such nature prefer to communicate through emails or audio calls.
However, to overcome this problem, you can encourage participants to turn on their cameras and use nonverbal cues such as nodding and smiling. These simple steps also help to show engagement and interest.
Video Call: Best Practices
It is known that video calls are the future of business communication. So, everyone should introduce it in their business. However, to have effective video calls, you must follow some practices.
Read on to know in detail.
- Prepare in Advance
You should set an agenda and share it with the audience/team members before the calls. And to ensure that you won’t get any technical problems, test whether the software and equipment are working properly. Further, don’t forget to be in a quiet and well-lit location for the call.
- Use Visual Aids
Visual aids make the video calls more engaging and attractive. So use your screen to show presentations or other visual aids. You can also use virtual whiteboards or other collaborative tools to facilitate discussion.
- Be Mindful of the Time
To have effective video calls that can benefit your business, you must stick to the agenda and avoid going off-topic. And if you think participants get bored or the meeting went on for a long time, you can schedule breaks. It gives them the time to get refreshed and get focused.
- Follow-up After the Call
Sending a summary of the call and any action items to participants is a good initiative. By doing so, participants who miss anything informative during calls will get recalled. And you can ask for feedback from the participants to improve future calls. Integrate your video calling app with a CRM phone system so you can seamlessly make phone calls to all your contacts automatically.
Video Calls and the Future of Work
From virtual happy hours to remote job interviews, video calls have quickly become the norm in our daily lives. But why is it likely to continue? Video calls are likely to play a significant role in the future of work because of the following reasons.
- Remote work
As more companies adopt remote work policies, video calls will become an essential tool for communication and collaboration. It increases productivity and job satisfaction.
Business nowadays is expanding globally. They have an audience worldwide. Additionally, video calling allows them to connect with colleagues and clients in different time zones. Furthermore, companies can operate their businesses from anywhere in the world without the need to travel or meet in person.
- Cost Savings
Businesses can save time and money by using video calls as it reduces the cost of travel and in-person meeting. Companies can conduct virtual meetings and encourage their clients to join them.
People can join video calls from their home office, coffee shop, or even by bus or train. The only things the participants need to join the call are an internet connection and mobile devices. So, it allows participants greater flexibility and work-life balance.
- Improved Technology
Video calls are nowadays more reliable, user-friendly, and secure. So with improved technology, it becomes a more viable option for work-related communications.
Video calls offer a more personal touch to virtual meetings. It allows participants to read body language and facial expressions that clients would otherwise miss in audio-only calls.
Additionally, businesses can save time and money by reducing travel expenses and increasing efficiency by using video calls. As a result of their many advantages, video calls have quickly become a preferred means of communication for businesses of all sizes.
That’s why if you want to improve collaboration, boost productivity, and stay ahead of the curve, it’s time to embrace the power of video calls! If you haven’t already, it’s time to start using video calls today.