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Business & Marketing

Why it’s Difficult to Survive in Real Estate without CRM Software?

Real Estate without CRM Software

Real estate can be a really exhausting and hectic industry as it involves a lot of aspects that you have to cover. Not only is there a lot of property matters involved, but you have to deal with a number of people as well. Small realtors or real estate services can barely afford the luxury of a professional consultant or secretory. A CRM is like a professional consultant that can help automate several operations for real estate owners and solve their problems within a budget.

What Is CRM?

CRM stands for Customer Relationship Management; it is not only software but also helps in forming a strategy for your business. A CRM helps business owners build and manage a relationship with their customers. By using CRM, you can get assistance in customer retention and drive sales growth.

CRM for Real Estate

CRM for real estate owners has more to do than digitizing the business. With the help of CRM software, realtors can enjoy the following:

Lead generation tracking campaigns

  • Contact management
  • Lead generation
  • Schedule management
  • Contract synch and sharing
  • Access to real estate industry trends and news
  • A few benefits of using a CRM are
  • Timeliness
  • Time-saving
  • Broadening the lead sources
  • More qualified leads

A CRM for real estate helps them deal with clients in a better way and provides them individual vision with personalized services. These services help elevate the efficiency and performance of operations. This not only smoothens the process but also saves time for the client as well as the dealer.

CRM Tools for Real Estate

·         There are several tools available now for real estate owners which involve multiple features to make operations easy and seamless. Some of the famous real estate CRM with efficient features are listed below:

Problems That Can Be Solved Using A CRM


Unlike other industries, real estate is one of those industries which haven’t adapted according to the new technology, and most of the firms are still following the conventional and manual systems. Let’s have a look at a few problems that can be solved for real estate owners with the help of a CRM:

1.      Lead Tracking and Monitoring

As the real estate industry still follows conventional practices, there is no way to track or engage with a lead. Real estate deals with leads manually because of which if the lead isn’t fruitful in that day, it becomes impossible to target it again.

With the help of a CRM, you can keep track of interactions with customers and can keep them engaged for the future as well. With the help of customer responses, you can actively launch campaigns and track progress.

With the help of aggregate responses, you can track and identify patterns to create better approaches. With the help of a CRM, you can identify:

  • Type of customer (seller/buyer)
  • Areas of interest (property buyers)
  • Location of the property (for sellers)
  • Year of purchase (for sellers)
  • Budget (buyers)
  • Asking price (sellers)
  • Type of property (residential or commercial)
  • The urgency
  • Details
  • Preference
  • Contact mode
  • Reason for buying/selling

2.      Improper marketing

Another issue with conventional real estate is the marketing, as they do not have solid stats and data to know what actually the customer demand is; real estate often fails to do target marketing.

With the help of a CRM, you can get to know more about your customers, their preferences, and demands which can help you provide them a solution that they are looking for. If you are marketing something that people are not interested in, you are only wasting your efforts.

With the help of a CRM, dedicated marketing campaigns can be carried out with more strategic approaches and better reach for the targeted audience. This is an excellent way to improve the conversion ratio.

3.      Invoicing And Billing Management Issues

Another big problem for real estate is manual invoicing and billing. In this time and age, no customer would be okay with a manual receipt of multiple payments and bills. Besides, it also gets tiring and tedious for people to keep a manual record.

Using CRM software, you can keep a record of people and save their data as a profile. You can then make their invoices and bills, which becomes easier and more convenient as you won’t have to put the information again and again. By automating the process of billing, you are not only saving a lot of time but also providing security of data.

4.      Forecasting Errors


Through conventional modes, you cannot predict future trends, and one of the most challenging tasks for people in real estate is to accurately predict forecasts. As there are high initial investments, there is no room for overshooting demand.

With the help of a CRM tool, real estate companies can now have significant knowledge of trends in the industry, which helps in accurate future demand forecasts.

5.      Agent Commission Management

Real estate agencies involve multiple agents, which bring in more clients, and more clients mean more work. With each agent, there remains a cut that you have to pay as a commission to bringing new clients. Although it is simple to manage commissions at a smaller level, however, if your company is growing, it becomes an issue to manage all these agents.

With a CRM tool, you can also automate agent commission. The agents can enter their sales and leads through the system and get their commissions smoothly without involving any person.

CRM Is a Great Choice for Real Estate Firms

With the latest technologies, there is a lot of ease and advancement in marketing and business approaches. Using a CRM tool for a real estate business is extremely helpful and is predicted to get more common in the coming time.

A CRM is one of the most powerful tools that realtors can use to expand their business, and the tools can go a long way in reducing the overhead costs associated with the company.  Now that things are getting more automated, realtors must also adapt to this advancement and make use of tools for a better turnover.

About the Guest Author:

Ashir provides ghostwriting and copywriting services. His educational background in the technical field and business studies helps him in tackling topics ranging from career and business productivity to web development and digital marketing. He occasionally writes articles for

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