Youtubers in Singapore are highly active in this era of technology. It is interesting to note here that the number of users is increasing day by day. It is vital to explain that 88.7 % of Singaporeans use Youtube on average for two hours per day. Although, other social media apps like Instagram and TikTok are also used by Singaporeans.
Youtubers are making a big difference in this competition. This is just because of the content of the videos and easy access to youtube. This tendency may increase over the years. The video that users of youtube may watch include comedy, makeup, interviews movies, songs, and hacks. However, in the previous decade, the YouTubers in Singapur could only be used for dramas, movies, and talk shows. Now, users have another tendency of making vlogs, expressing reviews, and unboxing type content
Why do Singaporeans use more Youtube than other apps like Instagram and tiktok? and what are the advantages of Youtube?
The users may get the following advantages.
- More than one-fourth of the population use youtube as a source of income. they use youtube to enhance their income as billions of dollars are generated for revenue generation.
- Youtube is a source to enhance their awareness and for socialization.
- Users may identify their hidden talents from far-flung areas.
- YouTubers use it more for fame as they can make vlogs.
- It is easy to access or open up within seconds.
- In many sites like TikTok or Instagram one option is missing and youtube has that feature. That is the sound or microphone option where users may search their videos by simply speaking into the microphone.
- It is an easy source of advertisement.
What content do users search on youtube?
There is a vast variety of content available on youtube. The users usually search the following,
- Interviews
- General knowledge
- Music
- Movies
- Unboxing
- Review
- Travel vlogs
- Documentaries
- Professional knowledge
The impact of such usage is the rise of various key opinion leaders (KOL) like Jianhao tan, wah banana, and night owl cinematics. Although other social media groups are active, YouTubers seem more passionate to dominate all other apps. It is providing opportunities for earning money for the young generation. It gives them information on the one hand and becomes a source of income on the other hand.
How youtube is the leading social media app among the other apps?
Youtubers are using this app because of its versatility. There are various features of youtube, which make it a more useful site other than sites like daily motion. It contains a microphone option, where a user may use their voice to search for anything. Youtube is providing the best platform to earn money and users in Singapur are earning through Youtube. Research has been conducted by “Singapore Government Social Media H1 2022”.
It shows how various statutory boards and ministries are using popular social media platforms like Facebook, Twitter, Instagram, and YouTube to interact with Singaporeans on multiple issues like the environment, vaccines, and many more. Youtube leads in this competition.