When it comes to pitching your product or service to your target audience, it’s all about presentation.
For example, a good way to alienate a good chunk of the members of your buying audience, so to speak, would be to NOT let them know when your next product is coming along, or to only announce it in a half-hearted and terse way.
Let’s take a small perfume-making business as an example. Imagine throwing this sort of announcement at your new audience:
We may be working on a new line of perfumes – coming this summer or the next, idk …
So, you’ve got these parameters stacked against your local perfumery:
- You’re a small business that yet needs to get established,
- You’re not in France, nor are you French,
- Your public announcements are about as appealing as a public hanging announcement back in the day – if you’re the party that’s getting hanged.
Marketing does have the capability to either make or break a company, so if you’re a small business just starting out there and you’ve found yourself amidst a competitive and a rapidly-changing market – you’re going to need a smart and relatively inexpensive way to market your business.
In this article, we’re going to talk about marketing display boards – an effective and easy way to make some heads turn and to attract new customers to your developing business. As you will see, using these isn’t that difficult and has the potential to bring you a lot of new leads and customers, in return.
Right then folks, without further ado, here’s the deal.
Why Display Boards are an Effective Marketing Choice
1) Attention-Grabbing Display
Here’s a great non-intrusive way to draw attention to your business on the side of the street: Set up a big ‘n’ bright display board saying – ‘Big Opening Party O’er Here! Don’t Need to Bring Your Beer – We’ve Got It All!’
That would be a cheery slogan for when you’re opening a business, for example.
Of course, the beauty of having a display to work with is that you can put whatever you want on it. It doesn’t even have to be a big lettered message. Instead, you can go with an interesting drawing that’s somehow related to what you’re trying to market with a small call to action toward the bottom of the image.
So, the first advantage of using display boards would be that you have a big piece of canvas to do pretty much whatever you want with, and as long as you manage to grab the people’s attention, you can move forth to close the deal. (Get a subscription, sell a product, get their e-mails – whatever it is that you set out to do.)
2) Easy to Set Up
… and not only that, but you can easily move these from a location to another location.
The great thing about display boards is that they don’t cost a fortune and once you’ve finished decorating them and painting whatever message you deemed fit for your customers, all you need to do is get it in front of your store, at the mall, somewhere in a music festival, and set it up there. (If the thing is a bit chunkier, you can invite some co-workers to help you out and that’s it.)
Of course, another good thing about these is that they start ‘working’ as soon as you’ve set them up, so it’s a passive sort of advertisement where many people can see what you’ve set up and can approach you with ease.
3) Low Maintenance
As we’ve already mentioned above, display boards are a breeze to take care of when it comes to their maintenance.
All you have to do is set them up in your office, or on the outside of your shop, and you can rest assured that they’ll stay there for good – or until you decide to remove them.
Of course, if the front of your property happens to be fairly windy and you have a freestanding display board, you may want to shield it, so that it doesn’t fall over when a particularly strong gust comes along. Other than that, all you have to do is occasionally clean them of dust and other pollutants and you’re good to go.
4) Easy Calls to Action
One of the trickiest parts of marketing is figuring out the calls to action.
The thing is, you want to appear confident and energetic about your products or services, but you can’t afford to lose a bunch of customers because you appeared too pushy and impatient.
So, instead of tip-toeing around this crucial aspect of marketing, setting up a display board enables you to address the public openly and honestly, pitching your products and services in a non-intrusive way that nevertheless gets noticed anyway.
So, if you aren’t sure as to how to approach the delicate task of calling your customers to action, try doing it through a display board or two.
5) No Limit to What You Can Display
Surely one of the biggest advantages of display boards would be that you have the complete freedom to approach your customers in whatever way you want.
With e-mails, for example, you have to structure them a certain way, you have to be respectful and formal, otherwise, you run the risk of your customers seeing you as unimportant or too weird. When it comes to display boards, on the other hand, you can be as direct, cheeky, and in-your-face as you want without having people taking it the wrong way.
Whether it’s a picture of a funny face across the entire board or an invitation to the people around to try your special new coffee recipe, there is no limit to what you can do to attract new customers.
The bottom line, display boards are one of the oldest forms of advertising, and what makes them so effective even today is that they’re attention-grabbing, to the point, and they immediately tell the potential customers what you’re all about. All in all, with a couple of well-arranged and strategically-placed display boards, you’re sure to attract new people to whatever it is you set out to do.
