In today’s digital world, retail ecommerce is growing multiple fold every day. Every business is looking to maximize the revenue generation. All small and medium businesses are looking for more innovative marketing strategies to boost their sales with user engagement being one of the key points to focus.
More traffic on our website indicates more viewers on the page, and resultantly more conversions. To lure the new audience, we try to capture them through AdWords, social media campaigns on Facebook, Twitter and Instagram, by using the right key words and through Push Notifications. Following are some vital points to consider while planning a strategy for driving traffic and conversions to your ecommerce website.
1. Go Social with Facebook, YouTube, and Twitter
Social Media is very effective for e-commerce and other online businesses. Keeping your audience engaged is one of the most important aspects of social media management. The bigger presence you build on social media, the more are chances of getting steady social media traffic to your site.
There are various social media networks, but only two main factors
- Time on site per social network
- Pages per visit per social network
YouTube tops the list among all other networks as it has both better time on site and more pages viewed per visit. Therefore, you tube video should be earnestly considered as a method to grow brand awareness and for connecting with potential new customers. But to start with, build a strong presence on Facebook and Twitter, and when time/resources permits, experiment with running campaigns and producing content for YouTube.
Also read: 5 ways Technology changing the eCommerce
Social media is more effective with visual content, as compared to simple text posts. So it’s important that you keep adding images, videos, GIFs and other forms of visual content to your social media updates.
Another point to consider, be consistent with your social media publishing. Once you start to see traffic coming, do not slow down on your posting. Keeping a daily publishing schedule is essential. You should know how much to post to each site and at what times.
2. Push Notifications
Website push notifications are those clickable messages forwarded by a website to their users. This is the more trendy way to communicate with the subscribers as compared to emails. Push Notifications delivers messages in real-time and results in higher response rates. They can be delivered to the target audience on desktop and mobile. Segments can be made according to the interest and location of the users, and personalized notifications can be pushed. Multi- language support can also be provided for a better connect with the users.
A push notification message pops up on screen giving you lucrative offers, or may be a coupon, or some sports news, or even a news of a flash sale.
Push notifications lead to more sales as most of the people that sign up for push notifications do it to avail some special or exclusive offers. Conversion rate is even better if you check the analytics and personalise your messages as per the segments.
Best way to get people to opt-in for your push notifications is to ask them to opt-in immediately after installing the app.
3. Search Engine Optimisation and Keywords
Invest in a long term SEO strategy to help your site rank better on Google. This way you can help customers to find out about your business among a thousand other companies. So you must ensure the website ranks higher in the search engine result page.
For online website, advertising is a crucial factor. The advertising in turn bring more web traffic. SEO offers a great deal of free advertising, so it becomes a point of focus for any small online business owner.
But today the consumer is very specific. The problem is with many long-tail keywords related to products and excessive competition. For any new business, it becomes quite difficult to rank among the top 3 spots on the search page.
For you to target long-tail keywords related to your niche, content marketing has to be very smart and effective.
4. Research Your Competitors
This is another marketing strategy, you cannot afford to miss. You should always be aware of what your competitors are doing, and while working on a similar notion, you should come up with a better approach. Social media competitive analysis helps you check social media traffic. You can locate key performance metrics and see how customers on similar lines respond to competitors’ social posts.
An insight into competitors will give you a better idea of what it takes to build an audience on social media.
I hope this post has given you some good tactics to generate traffic on your website. For more marketing tactics, keep reading.
| About the Guest Author:
Pooja Karnavat writes about online marketing, e-commerce, technology, and health. Her educational background in science and management has given the analytical reasoning and logic to write SEO based articles. Her articles focus on giving right information while using the appropriate keywords. She loves to cook as much as she loves to eat. For more details about Push notifications, read here.