Customer relationship management (CRM) is one of the vital business processes. However, many businesses decide to use only certain aspects of it because a complete CRM is too complex. It makes strategizing, execution, and management daunting tasks. Fortunately, there is a SaaS software solution that can turn the tides for businesses of all sizes.
Low-code CRM tools are designed to help businesses streamline their CRM initiatives and easily manage CRM projects. But before we take a closer look at how low-code CRM can help establish better relationships with customers, let’s see what it is.
Meet New Member of SaaS Software Family – Low-Code CRM
Low-code CRM is one of the newer additions to the Saas software family. It is part of a new technology wave that promotes ease of use. Low-code means that you don’t have to know how to code or have an extensive technical background to use technology.
Low-code CRM is software that allows you to complete all operations via an intuitive and beautiful user interface. You can even customize your own dashboard without writing a single line of code. These tools come with drag-and-drop features.
You can set up a low code CRM however you want and start using it to reach out to your customers and capture leads.
Take a look at it this way. Imagine a platform that has all the features top-notch CRM systems do. Now imagine having the ability to use these features to make a custom-tailored CRM solution that reflects your unique business needs. That solution is, in fact, low-code CRM.
Workflow Optimization
The sales department is not the only one in direct contact with customers. The marketing and service department is also working with customers on a day to day basis.
Using different applications across departments complicates the workflow, especially for the tasks where employees from different departments have to collaborate.
Low-code CRM is a perfect solution for workflow optimization. You can use it to create apps that can streamline collaboration between the departments mentioned above, thus optimizing your workflow, efficiency, and productivity. The quality of the work will also improve because employees will now be able to provide services faster.
Automation
Looking at CRM strategy metrics can easily fool you into thinking that it is an engaging strategy to be part of. Successful CRM strategies are very extensive and often consist of hundreds of repetitive tasks.
These tasks are time-consuming, and often, the people responsible for doing them make errors and oversights. Low-code CRM can be of help in this area of CRM as well.
With pre-programmed app modules, you can create a CRM solution that reflects your current workflow and automates all the segments that don’t require a human agent.
Low-code CRM solutions also support powerful integrations that can unlock new automation opportunities. Automation will enable you to take a huge load of work from your employees so they can focus on more pressing matters.
Support for Scalability
Getting a robust or entry-level CRM solution will lock you in one position. The markets are volatile, and you never know when you will have to downscale or upscale your CRM operations. Streamlining your CRM efforts comes at a cost, and you have very little control over charges when you use either of the solutions mentioned above.
Low-code CRM is a scalable solution that will enable you to use what you need. There is no need to pay for fancy features if you are not going to use them.
With low-code CRM, scalability is not an issue as well. You can add and remove features from your CRM solution on the go to enable your teams to get their projects done within a given time window.
Ability to Create a Variety of Apps
The pre-built CRM software comes with a specific list of features. On the other hand, every business is unique both in terms of business processes and the customer base. With out-of-the-box CRM solutions, you will often have to improvise because your business processes are not supported with pre-built features.
Low-code CRM is a platform where you can build your own CRM apps. You can develop your custom-tailored CRM solution from scratch and make it reflect your marketing, sales, and service team goals.
You can build whatever app you need by simply adding pre-built modules and without writing code.
Support For Different Marketing Campaigns
Every marketing campaign and sales effort has to be based on data. Data becomes extremely important when you are about to launch personalized marketing ads and discuss products and services with potential customers. It’s what customers expect. In fact, 84% of customers expect to be treated like a person. Generic content provides results no longer.
Reaching out to customers can be done via a CRM, but how do you add the personalization element to that approach?
Low-code CRM will put you in a unique position. You will be able to create a CRM app able to pull out data from a centralized database to create insightful and easy-to-read reports. You can use these reports to fuel your marketing efforts and further streamline your CRM efforts with great precision.
For instance, you can track, record, and store customers purchasing behavior, personal interests in products and services, and past interaction with support, service, and sales agents.
Lead Management Done Easy
Lead management is one of the most crucial CRM processes. Knowing the exact position of the lead in the conversion funnel is half the job done. You will be able to know what information the lead needs to move closer to purchasing decisions.
Low-code CRM will help your sales rep and marketing team learn a great deal about every lead. With pre-built modules, you will be able to create a CRM app that tracks all customers’ activities and sends reports back to the sales and marketing departments.
In the sea of SaaS software solutions, low-code CRM rises above the competition thanks to its versatility and ease of use. You can use this platform to create custom CRM solutions to streamline your CRM efforts, capture more leads, and convert them into returning customers.