Helping client reach their target audiences is often easier said than done. This is especially true these days, since most businesses are harnessing the power of digital marketing to grow their market base. How then does an agency support their clients in order to meet this objective? One proven method is to use PPC advertising or pay-per-click advertising to reach audiences that are interested to purchase your client’s products or services. However, this is often a time-consuming, complex and resource-intensive process that is difficult to manage especially if you want to run campaigns for several clients at the same time. This is where PPC outsourcing comes to the rescue. For any agency looking to boost their digital marketing offering, white label PPC outsourcing is a good option for the following reasons:
Experience and expertise
From constantly refining strategies and creating highly targeted ads to bid management, keyword research and optimizing budgets, only seasoned experts in this niche will be able to leverage advanced features to give you the best return for your investment. With in-dept understanding of platforms such as Google ads and others, PPC experts will be able to help your client’s business navigate through the complicated world of online advertising to get a stronger online presence, increase conversions and drive valuable traffic to their websites.
Cost-effective offerings
While setting up a pay-per-click advertising team within your agency may seem like a good idea, it also comes with multiple overhead costs. For instance, you will have to hire a team of professionals who have a good amount of experience in this field. Next, you will have to invest in buying the required tools and software to run successful campaigns. Then there’s the cost of ongoing training, maintaining work spaces and other employee expenses which will quickly add up. To combat these expenses, agencies are relying on PPC outsourcing services, which are cost-effective and value-driven.
Scalability and time efficiency
In stiff competitive business environments, agencies that have the ability to make quick moves, stand to benefit from increased profitability. Rather than wait for months to set up your own in-house team, white label PPC outsourcing allows you to kickstart a campaign for your client right away. Today, digital marketing is very fast-paced which is why rapid deployment can give you a competitive edge over others. Further, outsourcing these services gives you the flexibility to scale up or scale down your operations without wasting internal resources or time. You will be able to accommodate changing client demands as and when required.
Timely access to advanced technology
When you partner with a PPC outsourcing white label firm your clients will benefit from the use of the latest and most advanced tools which are used around the world to ensure the success of PPC campaigns. Whether it is for performance tracking, A/B testing, ad quality score testing, bid management or budget management, these tools can help make the process more streamlined and effective. Freelancers or smaller agencies may not have access to state-of-the-art PPC solutions or a suite of tools that can be used to boost the rate of success.
Diverse skill set
The advantage of working with established and experienced white label PPC outsourcing providers is that you will have access to specialists in different areas of PPC management such as data analysis, landing page optimization, ad copywriting, keyword research, conversion tracking, ad remarketing, search engine queries, copy analysis etc. Securing a breadth of expertise through an in-house team or by employing freelancers will prove to be difficult as they may not have the necessary skill sets to implement a high-impact campaign for your clients.
Core competencies
Many agencies that have opted for PPC outsourcing have enjoyed business growth and expansion. For instance, when you don’t have to worry about the intricacies of this service offering, you can free up your team to concentrate on other core services or strengths. Further, you can even expand your service basket to include other offerings that your clients can benefit from. As part of the leadership, it will save a lot of time and effort when you can use white label services without compromising on quality. It’s a stress-free way of focussing on core activities which can bring in more revenue in the long run.
Mitigating risks
A PPC campaign that is not handled by seasoned experts can run into a host of problems such as budget overruns, ineffective ad copy, ad fatigue, low-quality clicks, click fraud, issues with regulatory compliance or even technical issues with landing pages. These potential pitfalls can be avoided when you partner with a white label PPC outsourcing company. They can help minimize the risks involved by optimizing the campaign and identifying these risks factors early on.
Networking and contacts
PPC white label providers usually have a wide network of contacts in digital advertising. This helps them stay abreast of latest industry updates and innovations, which can be used to tweak and enhance current campaigns. Further, this network comes in handy when you have to resolve any issues as you can lean on other experts in the industry for guidance. Having a large network also helps to gain insights into the latest strategies that can be adopted for better results.
Analysis and reports
With a range of PPC tools available for analytics and reporting, correct decisions can be made on accurate data. These data-driven insights can aid in enhancing campaign performance to a great extent. Further, informed adjustments can be made to the campaign to increase ROI. Periodic reports are also useful as it helps clients stay abreast of what is happening to the campaign and tracks the achievement of different milestones.
Client retention
PPC outsourcing is one way of ensuring that your clients stay satisfied with your digital advertising services. As the delivery of high-quality PPC campaigns is ensured, your clients will have every reason to continue working with you and will be more inclined to provide testimonials or even refer other clients to your agency. This will in turn grow the reputation of your business as you expand over the years.
Geographical expansion
A PPC campaign can be adapted for different cultural nuances, languages and specific regions based on the requirement. When you partner with a white label PPC outsourcing company, you can tap into audiences in different markets across geographical lines. They will be aware of strategies that can be used across regions. Accessing local markets with targeted ads can help expand your agency into newer regions.
Go ahead and benefit from white label PPC services to enjoy a host of advantages from scalability and time efficiency to specialised expertise and cost savings. Why rely on an in-house team when you can outsource the A to Z of your requirements with measurable results. The right partner will take the time to understand your business and competitive market, prior to creating a one-of-a-kind campaign for your needs. Rather than off-the-shelf solutions, you can get a customized campaign for each of your clients. In this competitive digital landscape, make the right decision for your clients by opting for white label PPC outsourcing and take your agency to the next level.