Video marketing has become an integral part of any successful marketing strategy. With the rise of social media and mobile usage, video has become an effective way for businesses to engage with their audience and promote their brand. As we move into 2023, it’s important for businesses to stay up-to-date with the latest video marketing trends and techniques to stay ahead of the competition.
The top 5 video marketing tips that businesses should consider in 2023:
1. Keep it Short and Sweet
In today’s fast-paced world, people have shorter attention spans than ever before. According to a study by Microsoft, the average attention span of a human is only 8 seconds. This means that businesses need to capture their audience’s attention quickly and effectively. Keeping videos short and to the point is essential to engaging your audience.
Short videos can be more memorable and effective than longer ones. A study by Wistia found that videos under 2 minutes had the highest engagement rates. When creating videos, businesses should focus on the key message they want to convey and keep it concise. It’s also important to start the video with a strong hook that grabs the viewer’s attention and encourages them to keep watching.
There are many examples of successful short videos, such as commercials Video or social media ads. For example, the popular video-sharing app TikTok has become known for its short, viral videos that capture people’s attention with quick and entertaining content.
2. Optimize for Mobile
Mobile usage has surpassed desktop usage in recent years, making it crucial for businesses to optimize their videos for mobile devices. According to a study by Wyzowl, 92% of people watch videos on their mobile devices, and 70% of YouTube watch time comes from mobile devices.
Mobile optimization includes making sure that the video is compatible with various mobile devices and platforms. It’s also important to consider the video’s aspect ratio, as some devices have different screen sizes and orientations. Vertical videos, for example, are becoming more popular on social media platforms such as Instagram and TikTok.
To optimize for mobile, businesses should also consider video loading times. People tend to have less patience when it comes to waiting for videos to load on their mobile devices. Businesses can optimize their videos by compressing the file size, using the correct format, and optimizing the video’s metadata.
3. Use Interactive Videos
Interactive videos are a great way to engage viewers and provide a unique experience. Interactive videos allow viewers to interact with the content, making the experience more engaging and memorable. Interactive videos can include quizzes, surveys, clickable hotspots, and more.
Interactive videos have been shown to increase engagement and lead to higher conversion rates. According to a study by Brightcove, interactive videos have a 47% higher click-through rate than non-interactive videos. Interactive videos can also provide valuable data and insights into viewer behavior, allowing businesses to improve their marketing strategy.
There are many examples of successful interactive videos, such as the “Choose Your Own Adventure” style videos popularized by Netflix. Businesses can also use interactive videos to provide product demonstrations or tutorials, allowing viewers to interact with the content and learn more about the product.
4. Personalize Your Content
Personalization has become increasingly important in marketing, and video is no exception. Personalized content is tailored to the individual viewer, making it more relevant and engaging. Personalization can include addressing the viewer by name, providing customized recommendations, or creating content that speaks directly to their interests.
Personalized videos have been shown to increase engagement and lead to higher conversion rates. According to a study by Vidyard, personalized videos have a 16x higher click-to-open rate than non-personalized videos. Personalized videos can also provide valuable data and insights into viewer behavior, allowing businesses to improve their marketing strategy.
To personalize video content, businesses can use data and analytics to gain insights into viewer behavior and preferences. This can include information such as their browsing history, demographics, and previous interactions with the brand. Businesses can then use this information to tailor their video content to the individual viewer, providing a more relevant and engaging experience.
One example of personalized video content is personalized product recommendations. For example, if a viewer has previously purchased a certain product, the business can create a personalized video recommending related products that they may be interested in.
5. Include Closed Captions
Closed captions are text overlay that appears on the video screen, providing a transcript of the spoken content. Closed captions are important for accessibility, allowing people with hearing impairments to understand the video’s content. However, closed captions also provide benefits for all viewers.
Closed captions can improve engagement and retention by allowing viewers to follow along with the content more easily. Closed captions can also make the video more searchable, as the text can be indexed by search engines.
To include closed captions, businesses can use software or services that automatically generate captions or transcriptions. This can save time and ensure that the captions are accurate. Businesses can also manually create captions, allowing for greater control over the content and style.
Conclusion
Video marketing is an essential component of any successful marketing strategy, and businesses must stay up-to-date with the latest trends and techniques to remain competitive. In 2023, businesses should focus on keeping videos short and engaging, optimizing for mobile, using interactive videos, personalizing content, and including closed captions.
By implementing these top 5 video marketing tips, businesses can create more engaging and effective video content that resonates with their audience. It’s important for businesses to continue to experiment and adapt to the latest video marketing trends to stay ahead of the competition and connect with their audience in meaningful ways.
About the Guest Author:
Komal is the Co-Founder & CEO of MotionGility – An Animated Explainer Video Production Company based out of Pennsylvania, USA.
Her areas of expertise include business development and explainer video production. With her disciplined attitude and knack for creativity, she and her team have delivered result-oriented and winning videos to hundreds of clients globally.