As TikTok continues to increase in popularity, more and more marketers are seeking strategies to make their videos stand out from the competition and gain more views.
And why wouldn’t they?
TikTok exposes you to new audiences you would not have found on other platforms. It is one of the few sites where you can nearly guarantee getting in front of Gen Z.
But getting all those GenZ and millennial eyeballs to your content involves more than just riding on the newest trends and praying your videos go viral. There is no definite route to success, you may do a few things to boost your chances of being noticed.
This blog post will discuss some of the finest techniques and tricks for gaining more views on your TikTok videos. So if you’re ready to start obtaining more exposure for your work, Let’s examine how to get more views on TikTok.
What Exactly is a TikTok “View”?
Every social media platform defines a view differently. For example, on TikTok, it’s deemed to be a view as soon as your video begins playing. And if the viewer sees it a second, third, or even several times, each session will be considered views too.
As you can see, getting TikTok views is not the most challenging thing. However, if you’re attempting to attract people to watch to the finish of your videos, that’s a different ball game.
How Much Do You Get Per View on TikTok?
In 2020, TikTok announced its Creator Fund, which officially allows the app’s most popular and successful users to make money through their work. There is no precise payment scheme or defined amount; nonetheless, TikTok pays out $0.02 and $0.04 per 1,000 views.
So obviously, the more views you get for a video, the more money you can make. However, to join the Creator Fund, there are a few prerequisites you need to meet:
- You must be 18 years or older.
- You need a minimum of 10,000 followers.
- You must have had a minimum of 100,000 video views in the last 30 days.
- You must live in the UK, US, Germany, France, Spain, or Italy.
- Your account must match the Guidelines and Terms of Service set out by the TikTok Community.
If you don’t think this is doable, don’t fear. There are various ways you can generate money on this app. For example, you could collaborate with a brand you vibe with and get paid to promote their items (and the opposite can be done if you’re a business trying to sell your goods), or you can use your TikTok account to advertise your products.
How Do You Get More TikTok Views?
No matter your motivation for using TikTok, one thing remains true: the more views you get, the better engagement. Of course, some individuals have advised you to buy views, but this is usually never a good idea, regardless of which social media network you’re considering doing it for.
Yes, the number of views you get will fly up initially, but in the long run, individuals typically find that their engagement rates drop and their followers don’t even rise. So instead, invest your time and implement these strategies – your view metrics will immediately start rising.
1. Use Hashtags
It is a handy feature as the TikTok algorithm uses hashtags to detect and categorize what you’re posting about to recommend it to viewers who may be interested. You might also look at the current trending topics and join the conversation using those hashtags.
2. Hop on Those Sound Effect Trends
You won’t locate trends only in the hashtag department on Tiktok. Many songs also go through phases where they’re tremendously successful, like Supalonely by Benee or Say so by Doja Cat.
Here’s a step-by-step procedure to incorporate trending noises in your video:
Step 1: To begin, tap “+”
Step 2: Select “Sounds” at the top of your screen
You can also utilize TikTok’s Discover Page to look for Sounds. Type the song’s title into the search area and scroll to locate “Sounds.”
The TikTok algorithm selects which songs are popular based on TikTok users’ behavior, video shares, and plays.
Step 1: Browse the sound library, then tap the sound and choose it
Step 2: Record your video, and your chosen sound will play as you film
3. Do a Duet
No, we’re not proposing you do a TikTok video with someone else. This function allows you to share a split-screen with another video — it might be one of your own or another user.
You’ll be on the other side of the screen, and depending on the video you’re using, you can sing along, do a review, or even a witty dialogue. What’s wonderful about this notion is that you can use a material you know has been successful, so gaining additional views should be easy.
Take a look at Vessi, a Canadian shoe company recognized for creating waterproof footwear and performing impressively on TikTok, thanks to the brand’s creative usage of Duet to generate viral videos and attract a broader audience.
It is a simple but incredibly powerful tactic, a Duet with your followers, in which you exhibit your products while also providing them with the chance to win free products.
4. Target the Right Audience
It is always crucial to remember, targeting a specific sub category of TikTok viewers allows you to develop consistency and a tone of voice that connects with your viewers.
Once you know this, you can discover other accounts or groups and check what material they’re producing, their hashtags, and more. Then, use this as inspiration for your TikTok account.
5. Word Your Caption Wisely
True, a TikTok caption only provides you 150 characters to play around with. It’s not much, yet it is enough to attract your audience’s interest and get them to watch your video.
Your caption is also a good area to dialogue with your audience in the comments section. The more you persuade your audience to engage with you, the better — especially for the TikTok algorithm.
5. Promote Your TikTok Videos on All Your Social Media Accounts
Whether you’re using TikTok for personal or business reasons, it’s doubtful that you only use one social media network.
However, imagine TikTok is merely a piece of your marketing plan. In that scenario, you should promote your TikTok video on your other channels since this may persuade more followers to visit your TikTok videos.
6. Get Viewers to Watch Your Whole Video
A view is whether someone views the first two seconds of your movie or the whole thing. However, convincing visitors to watch your complete video is vital. The TikTok algorithm views this favorably and is more likely to show your videos in the For You Page suggestions.
So how to bring retention to your videos?
First, consider adding headlines that describe your video and material that invites people to Duet, stitch, or remark. You may accomplish this in the video and your caption by inserting a call to action.
Ask questions in your description and invite people to contribute responses. Then, when they do comment, establish a discourse with them. Add value to the dialogue instead of quick, one-word comments to keep people coming back to your comment section.
7. Post at The Right Time
Once you’ve decided who your target audience is, you can begin to learn when is the optimum time to publish on TikTok for them. TikTok is used by working mothers, college-age fashionistas, influencers, and companies.
Fortunately, TikTok provides metrics to assist you in discovering when your videos receive the most attention. Remember that TikTok is a global app, so your audience may not even be in the same nation, let alone the same time zone, as you.
8. Prioritize Quality
While it’s true that most TikTok videos are shot on people’s phones, that’s no reason to scrimp on Quality. You should still employ excellent framing, good lighting, and the highest sound quality available. All of these components will keep users intrigued. Not to mention that TikTok emphasizes higher-quality videos on the For You Page.
9. Post Multiple Videos Per Day
The more videos you post, the more exposure you’re likely to acquire. For example, if you post a video about the gym and someone watching exercise videos on TikTok sees it, they may visit your page and view your other videos.
The best aspect is that you won’t have to worry about your followers’ feeds being swamped. That’s because the way TikTok curates its feeds, it won’t feel as overwhelming for your audience as it would if you shared many Instagram photographs or Facebook videos daily.
After reading all of these recommendations, it’s evident that there are several strategies to improve your videos that don’t rely exclusively on “tricking” the system. TikTok is, without a doubt, one of the best venues for creators. It stresses fun and rewards users for being imaginative. Overall, the more you can connect with an audience, the better your material will perform.