The Latest Trends in the Beauty Industry

Just like all other industries, the beauty world has gone through major changes in the past year. People were forced to adapt to a different lifestyle that they were not used to, so they had to come up with ways to cope with the situation. The beauty industry was largely affected by the covid-19 pandemic due to the various lockdowns that were put in place to curb the spread of the virus. 

People were no longer keen on beauty and were more focused on being healthy and alive. Due to this, the industry had to make some shifts in order to survive the situation. With that said, let’s have a look at some of the ways in which the beauty industry has changed.

Male Beauty Trends

men applying  cream

In the previous years, men only used face washes and moisturizers, and they were good to go. Now men are going all out on skincare and beauty routines. Many men have realized that they have been neglecting their skins and are now employing different skincare routines to keep their skin looking healthy and radiant. 

They are using makeup products that were initially considered to be just for the ladies. Gender-neutral cosmetic products are also coming up at a very fast pace, and every cosmetics and beauty products supplier wants in on these trends as they are very lucrative. 

Eye Beauty Trends

eye

Eye makeup is one of the categories in the beauty industry that has thrived more in the past year than any other time, and it shows no indications of slowing down. “We’re seeing a big concentration on eyes when it comes to cosmetics, probably due to the fact that most individuals wear masks while out and about. 

If you cannot show off the rest of our fabulous makeup, why not make your eyes speak for you instead. As a result, brands have been able to push the boundaries of creativity, resulting in some incredible new formulas and colors. We’ll see more creamy formulas with unusual outcomes, as well as eyeshadows that shift between several colors. 

Skinimalism

Skinimalism

More people are learning to embrace their skin color and getting more comfortable in their skins, especially people of color. That is why they are using minimal cosmetic products or ditching them entirely and showing off their natural beauty. 

Most people are opting for skin-lifting procedures that help the skin look beautiful without any form of makeup. Another way to go about this trend is to use natural and homemade skincare products that do not contain harmful ingredients that might cause damage to the skin.

DIY Beauty Products

diy product

With little to no access to beauty stores, people were forced to find ways of making their own cosmetic products. When you are out of moisturizer, and your local beauty store is closed due to lockdown, then you have to find a way to produce your own moisturizer; otherwise, your skin will dry out and get damaged. 

You only need coconut oil and some essential oils, and voila, you have your moisturizer. You can also make homemade scrubs and face masks. Hair products can also be made at home using ingredients that are essential for healthy hair growth. Online tutorials are also available to guide if you need them.

Mask- Friendly Makeup

Friendly Makeup

Masks are now mandatory in many parts of the world, forcing makeup fans to switch to mask-friendly cosmetic options. Masks cover the face from the nose to the brows, allowing the eyes, lashes, and brows to shine. Eyeshadow, brow makeup, eyelashes, concealers, and mascara are all useful cosmetics. 

Because liquid lipstick is less prone to smear and smudge than glosses and other types of lipstick, it has become a popular favorite. People will be able to put their masks on and off without having to worry about ruining their makeup. It’s also easier to keep your masks clean if you use transfer-free products.

Ecommerce is Thriving More

ecommerce

Due to the restrictions on movement, people were forced to switch to online selling and buying. Beauty clients had to shop for their products online as opposed to buying them physically. Sellers also had to find ways to assist their clients online. It was a challenge at first since most customers in the beauty and cosmetics sector prefer to test the products before buying. 

With the looming uncertainty of when they will be able to get their next orders, clients preferred buying their products in bulk. Beauty experts such as lash technicians, though crippled by the pandemic, made wholesale volume eyelash extensions to keep stock for when they resume their operation. This trend has remained up to today even as the world is slowly adjusting and resuming normal activities.

Conclusion

Since the onset of the covid-19 pandemic, the world has changed drastically. Businesses suffered significant blows, and consumers were left wondering when they would get their next beauty supplies. However, we managed to beat the odds and managed to survive through it. Even though the pandemic is still with us, it is getting easier to navigate through. The beauty industry is slowly regaining its initial position in the economy. However, these trends are definitely here to stay with us.


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