When the world is trying to remain resilient during the challenging economic times, Instagram has come forward to extend exceptional support to businesses. Instagram is speedily developing new features and functionalities that can tackle new business issues from the changing way of living that everyone is now getting compelled to adapt. It also allows users to support their favorite brands more easily. The speed at which Instagram keeps adding new features and functionalities poses a challenge for users to keep pace with it to use it for increasing engagement and conversions.
Businesses must be ready to use the latest features of Instagram to multiply their followers, likes, and comments by reaching out to new people. Companies that can make most of the comment section have a better chance of highlighting the brand and interact with users to provide them more information about the brand, the company, and its products and services that build trust and loyal following. To get more attention, you can buy comments on Instagram but be sure that these are real people who can pave the way for conversions. Since likes, followers and comments are all critical performance metrics; you must not lose sight of it in the excitement of using new features.
Here are some exciting new features of Instagram that will help businesses to create more effective marketing strategies.
Instagram checkout
Selected Instagram business accounts and creators in the US that already have set up shop on Instagram can now use the feature Instagram Checkout. Please check your eligibility before using the feature as it is not available to everyone. The feature allows people to purchase just a few taps while they remain on the app. On the other hand, creators and businesses will now be able to sell their products more securely directly on Instagram while reducing the cost of doing business on Instagram. By opening a shop on Instagram with the checkout feature, companies can now use the Commerce Manager or some e-commerce platform like BigCommerce and Shopify.
After setting up your Shop on Instagram, you have numerous options like notifying people of upcoming product launch while creating real-time demand for your offer by using Live Shopping. Moreover, it allows creators to tag your products in their posts.
Real-time live shopping
The Live Shopping feature of Instagram makes a world of difference to both online buyers who had never experienced the kind of comfort in shopping that the feature offers. The feature is equally advantageous for creators and businesses who can now add 30 products maximum from their inventory for live streaming. When going Live, they can highlight any specific product by pinning it so that viewers can familiarize themselves with its characteristics. If interested, viewers can tap on the product to view the details page and then decide about buying. The process is similar to a salesman displaying a product to a customer. Currently, only businesses and creators in the US who use Instagram Checkout can use Live Shopping.
Use QR codes to open Instagram accounts instantly
Instagram has made it super easy to open an account by introducing the feature of opening an account by using QR codes that do away with entering various data that are necessary for creating an Instagram account. Instagram already has the feature of Nametags, which are like internal QR codes. It is now updating its functionalities to enable scanning QR codes from any third-party camera instead of Instagram cameras only. The feature helps businesses widen their customer base by asking users to scan the QR code to open an Instagram account, explore the store info and the products they offer or follow the company’s account.
Instagram Reels
Instagram has now responded to the TikTok format that has become a trendsetter. To allow users more scope for expressing their creativity on the platform, Instagram has now introduced Instagram Reels, which are short 15 seconds videos that are usually animated and funny. People can now use music, animations, AR effects, sounds, emojis, and similar items to express their creativity. Since Instagram is a major platform that deals with record labels and has a big library with sounds, users can access it free and enrich their videos.
Pinned comments
To address bullying issues on the network and as a part of the changing policies of community standards, the new feature allows users to pin any comment on any post. The feature empowers influencers and moderators, who will now have more to say about brands to highlight what is important or what they feel trustworthy when they interact with Instagram users. Download the latest version of the Instagram app to use this feature.
It is a great way to highlight the visibility and relevancy of products that bring real value while eradicating the flow of spam comments in the posts.
