It has been three months that the new decade has arrived and the marketers have already started speculating about all the new changes that are going to arise in the SEO trends. It is not a bad thing because with each passing year SEO trends undoubtedly go through a series of changes and marketers have to be aware at all times. The landscape of SEO has changed with time and it might not entirely be smooth to keep up with every change. However, if you are failing to keep up with even a single trend, you are going to be out of the game. According to https://www.searchenginejournal.com, the BERT algorithm has also got a lot of importance.
The important trends of the new decade include:
- Voice search
- Relevant content
- Machine learning
- Blockchain technology
- Going far beyond Google
Voice search has undoubtedly gained a lot of popularity and almost 35.6 million Americans are constantly using voice search. With the introduction of the AI assistants, there is no denying the fact that voice search has become even more personalized and accurate than what it used to be. This has helped the users to discover immediate answers for every search query that they have with the help of voice. It is particularly true for term searches and question-based searches because the assistants have the capability of answering them instantly.
Therefore, voice search optimization is going to be one of the largest possible SEO trends of the year. Assistants like Siri and Google assistant are leading in this wave of voice search as they are present in almost every smartphone. Moreover, smart speakers like Google Home and Amazon Alexa have also been launched, which has been responsible for spreading this trend even more. This is why 2020 is going to see many voice searches conducted. Because of this, you must optimize properly so that you can keep up with this trend. One important thing that you cannot forget is that any average result of voice search is only 29 words long.
Mobile search is responsible for half the organic search visits. This is one reason why Google decided to roll out mobile-first indexing. Therefore, it can be stated that mobile-first optimization is going to be a huge trend for the new decade. This means that you cannot miss having a mobile-friendly website. Your website needs to be completely functional and responsive to mobile.
Apart from that, you cannot forget to optimize the loading speed of your page for mobile devices. If any website is taking a lot of time to load on the mobile devices, they are going to be pushed down in the results. The reason being slow websites lead to bad experiences of the users! You can use Google PageSpeed Insights to understand the loading speed of your website. You will also get suggestions regarding the improvement of the page speed.
RankBrain has been introduced and it is time for you to make sure that you are posting only relevant and high-quality content on your website. Google is not only reading your content but it is also integrating the meaning right now. This means that high quality and relevant content is going to be a significant trend this year.
If you are posting content, which is not valuable and is not matching with what you are offering, you are going to be pushed down in the search results. The content should also have elements with the target keywords and should not be stuffed. Take care that you are writing for your readers and not for your search engines. If the readers find out that your content is relevant, they will recommend it to others.
To make sure that you are using only relevant keywords, keyword research tools like Google Keyword Planner can be used. You will also get the option of spying on the keywords of your competitors by using important tools like Spyfu. One thing that you cannot miss understanding is that search engines will show users exactly the terms they search for, and that is why content relevancy is important. Contact the professionals of online impact 360 marketing to know and understand more about the importance of content relevance.
You might not know but blockchain has a far-reaching effect on search engine optimization. Blockchain is responsible for creating trustworthy and secure records of transaction and security is undoubtedly a major factor of ranking on Google. Blockchain can be used for securing every transaction that is happening through search engines. These also include transactions taking place between website owners and advertisers. Apart from that, the blockchain technology can also identify all the users who are viewing the advertisements. In this manner, it becomes easy to detect whether it is a human or a bot. This helps in making sure that the website owners are only paying for the genuine clicks and it reduces online spam.
Machine learning is extremely useful for search engine optimization and it is undoubtedly one of the biggest trends of this year and will continue to be so in the upcoming years. Using the concepts of machine learning and web analytics tools, it is no longer difficult to figure out the behavior of the users. Google also uses machine learning to showcasing search results.
It can help in discovering the ranking opportunities for keywords, site crawling, ranking predictions, etc. These factors can greatly affect search engine optimization. Therefore, when you are using machine learning, you can build the entire strategy of content with the help of only the target keywords.
Going beyond Google
Google is undoubtedly the largest possible traffic driver. However, it cannot be denied that the dominance of Apple and Amazon are also increasing and SEO might matter to them as well. Therefore, it can be stated that you have to think beyond Google and this is also an important trend for this year. Your goal should not include only driving traffic. Rather, it should also be concentrating on the search experience of your users. Optimize by keeping in mind that Google is not the only search engine that you have to take into consideration currently.
Search engine optimization trends are going to change every year and keeping up with every important trend is necessary. Make sure that you are considering all the trends that have been mentioned above so that you can get a high rank within the search engines and make your business successful.