SEO on a Budget: How You Can Market Your Business During This Pandemic

Marketing a business during Covid-19 is probably not on the plates for every marketer especially during hard lockdowns. We are all thriving and surviving. 

Plenty of businesses, like Pest Control Vaughan companies, are and were extremely affected while some are still keeping up with the crisis. Most of them are doing major shifts and leaning into new online marketing trends to achieve business growth while keeping the business afloat. 

However, the question of the hour is: Is your small business doing the sustainable way of marketing during this pandemic? 

Sure, screen time and online activities continue to grow at a faster rate. And there are a plethora of amazing prospects for your small business. However, does your business have what it takes to score success even while facing challenges during the pandemic?

In this article, we’re going to show you how Search Engine Optimization (SEO) can help your small business survive throughout the crisis — and even afterwards. 

Significant Statistics You Should Know 

Here are some statistics that we’ve rounded up to guide you where we’re going. This should include what the competition is doing and how customers are behaving: 

  • 67% of businesses have already transformed their marketing strategies as a result of the pandemic
  • 70% of businesses are interacting through virtual platforms
  • 40% of consumers think that humorous communication is not effective
  • 87% of consumers appreciate businesses that share relevant information during the crisis
  • 0% of businesses, who leaned on content marketing strategy, made moderate to major adjustments to better strategies
  • During the pandemic, video production will increase by 50%, blog content creation at 57%, and social media content at 66%
  • 40% of social media users said they spend more time on social media
  • 52% of advertisers are expected to ramp up advertising campaigns during the pandemic

Why Is It Important to Market Your Business During This Pandemic? 

Whether there is a pandemic or not, marketing has always been a driving force in acquiring sales for any business, big or small. However, how can running a business during the pandemic benefit your company? Simple; marketing:

SEO and Your Small Business 

With the pandemic around, it will be hard. However, will cutting off your SEO and other content marketing services mitigate the problem? It’s a big NO. It is not hard but not impossible. 

Nowadays, investing in SEO is not optional. It’s the best move you can make to build a solid online presence and reach your target market while increasing leads, conversion rates, and revenue. 

Let’s examine some benefits of SEO in your business: 

  • It’s not expensive 

If you think investing in SEO is expensive, you’ve heard the news wrong. In fact, you rank higher on search engines without huge expenses, unlike commercial ads! If you want authenticity and expertise, SEO is the key. 

  • Gets you sales now! 

SEO, if done right, can drive traffic to your website and eventually sales, which is the lifeblood of every business. It can give you the best revenues for the future. 

  • Beats your competition! 

While your competition has ranked well on search results, it doesn’t mean you can’t too! SEO can help you strike out your competition or get ahead of them. Your competition will allow you to uncover their strategy and devise your own to beat them. 

  • Increases brand awareness

People need small businesses for their products and services, with or without the pandemic. Users will always search for their needs online. Optimizing your website and creating great content can help you get ahead and increase your digital presence. 

  • Satisfies your customers

The right SEO doesn’t only drive traffic but also improves customers’ experience and services. Customer engagement will also get boosted with SEO. 

How Can You Market Your Business During the Pandemic While on a Budget? 

The simple answer is — with SEO. And, here’s how: 

1. Revamp your website 

Does your website need some sprucing up? This is a great time to make some relevant changes and updates. Ensure that you have a top-notch web design that focuses on lead generation. A website design Toronto company, or any near you, can help businesses create a functional and high-quality website that can rank well, convert to sales, and keep customers coming back. 

Ensure your website is optimized for all types of devices to avoid exit rates. Make navigation easy and don’t forget to include a “call-to-action” page. 

2. Create Relevant Content 

Content remains an important part of digital marketing. Producing relevant content increases your visibility and builds your online reputation. Customers highly appreciate businesses that share relevant information online. This produces a high conversion rate. Make sure to create content that is timely and relevant to your business. 

Don’t forget to do extensive keyword research to include in your content for higher rankings. Great content will ultimately benefit your business. 

3. Invest in Pay-per-click (PPC) Ads 

PPC Ads and SEO is a power tandem when used with local internet marketing targeting in Hamilton, or any area of your choice. PPC ads put you on top of search engine result pages (SERPs), which could highly increase your leads and online authority. However, you need to find the right target keywords, just like how you do keyword research in content marketing, to ensure a good spot in search engines.  

4. Ramp Up Social Media Marketing 

Social media marketing and SEO are also top matches. When you share links on social media platforms, SEO will help optimize your campaigns to deliver relevant traffic to your website and ultimately, conversions. Additionally, you can also link your social media platforms to your website to boost brand awareness, which in return, benefits your SEO marketing efforts.

Bank on Local SEO 

While travelling and going out are restricted, it doesn’t mean customers and clients have stopped needing products and services from businesses like yours. 

This means the pandemic will push customers to go local. You need to make sure that when local customers search for a product and service like yours in search engines, you show up in front of their search results. 

Optimize your digital presence by banking on Local SEO. Local SEO ensures your business appears on local search results. Start by updating your Google My Business Listing.

It’s never easy running a business during a crisis. The pandemic is already giving marketers a hard time barely survive in the competition. With the right SEO marketing strategies, your business can nurture business growth and success without having to break the bank for expensive marketing and advertising campaigns. 

Now is not the best time to halt your marketing efforts. Amp it up with SEO and grab the opportunity to better your marketing. 

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