See why you need to label your clothing

Presently, clothing labels are so underrated in the clothing and apparel industry, and do you know why? Is simply because Young designers are only focusing on the shape, colour, and cut of their dress, without giving much thought to the clothing labels that’s been added after production. You can see printed clothing labels for a wide array of clothing labels.

However, the same goes for customers; only the looks of a clothing item and its costs tend to be the only thing the buyers consider but come to think of it, is it appropriate to ignore clothing labels just like that?

However, clothing labels shouldnt be ignored so easily, because the labels offer important information you need to know about the product, information that can make you put the cloth back on the rack or being purchased.

Clothing labels convey the features of materials and this is one of the most crucial aspects of clothing labels, to know the description of the materials the item is made from.

Today’s consumers are more environmentally conscious than they’ve ever been, and not all materials are made the same way. With so many materials made from plastic (lycra, polyester, nylon for example), consumers now have a real ethical choice about which clothes to buy.

Plastic-based material is bad for the environment for several reasons. These materials are created from non-renewable natural resources, require a lot of energy to manufacture, and are not biodegradable.

Importance of clothing labels:

For your Brand

As a recognisable brand, building trust with your customers should be your watchword because this can make the difference between the success and failure of a company.

Clothing labels may be a necessity, but they’re also an opportunity for designers to promote their brand. Your clothing label doesn’t just have to have technical information on it about materials and temperatures; it can be used as a platform for your brand identity.

You can showcase your slogan, logo or even make a promise to the buyer through your clothing labels, in other words, they are like a messaging platform that you can use to convey a message about your company’s obligation to sustainability or even illustrate the eco-friendly manufacturing process of the garment.

Sometimes, a clothing brand can decide to use their clothing labels as a platform of humour for their customers, for example, they may add funny jokes or holiday wishes.

Care and Content labels

Proper care for a garment is of course important. Without it, some clothes might rip, shrink, or the colours might run if the warning on the label is not adhered to. Some fabrics shouldn’t even be put into a washing machine and need special treatment like dry cleaning.

Some materials in some cases may react adversely to heat, and maintenance and content labels will illustrate the correct temperature to wash them in, or if they are incompatible with a tumble dryer. Knowing how to properly care for clothing means they will last longer, reduce the need to buy more items, and decrease the need for companies to produce more.


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