One of the main goals of personal and business websites alike is to get as many customers or viewers as possible. However, with around 200 million websites active on the internet, there is a high chance that you have a lot of competition. As a result, you need to utilize SEO (search engine optimization) to improve and increase your organic search results. If you want some more information or assistance, consider referencing a search engine optimization tutorial.
While historically, many websites have used static content that is the same for everyone, this is starting to change. Dynamic and personalized content on websites is becoming more and more popular. Dynamic content essentially refers to site content that is constantly changing depending on the user or other parameters. Good examples are social media sites or news sites. While the site will look the same for everyone, the content will differ based on interests, friends or preferences. This can provide both unique challenges and benefits for the SEO of your company or site.
With that in mind, this article is going to look at ways your dynamic content can help improve SEO and increase organic search results.
Keep Content Incredibly Fresh
If you utilize dynamic content on your site and want to improve your search ranks, you need to keep the freshness of content in mind. When the dynamic content on your site is consistently updated and free from any errors or 404s, it is far more likely to be crawled by Google and other search engines. If it takes many hours or days for your site’s dynamic content to update, it simply won’t be that valuable to users.
Remember, the quality and value of your site also play a role in SEO nowadays. So if your content only updates infrequently or simply isn’t as personal as it could be, it could potentially hurt your rank. Search engines know what readers are looking for, and if your site or content doesn’t stack up, your SEO will suffer.
Use Sitemaps to Help Google Index and Crawl Your Site
While dynamic content can often provide better value to users than static content, it is a lot more difficult to crawl or index. While search engines and their crawlers are much more advanced, it still takes dynamic content much longer to be indexed. As a result, you should do all you can to help it out. A great way to do this is to use sitemaps.
Sitemaps are essentially lists of all the different pages on a website. They tell Google and other search engines about a site, even if the search engine can’t find the pages. If you submit a sitemap, it can be a huge help in ensuring Google understands your site and how frequently you keep it updated. Creating and managing these sitemaps can be done directly in the Google Search Console.
Consider the URLs You Use
Another way to make your dynamic content more friendly to search engines is to know how to craft URLs. In particular, try to avoid having long and confusing URLs with a lot of different parameters. We have all seen those URLs that are incredibly long and confusing. If they are confusing to us, the same can be said for the Google crawler.
These confusing URLs can cause issues for search engines and can make crawling more difficult. If your URL is clean and fixed, it will be easier to find and crawl than a jumbled URL that is constantly changing. In general, you want to limit your URLs to only contain a single parameter or at most, two. Remember, anything you can do to keep your dynamic content simple to crawl or index is a good idea.
In conclusion, we hope that this blog post has been able to help you manage dynamic content SEO to improve organic search results.