As a lawyer, there’s no doubt that you want your firm to be as visible and successful as possible. One of the most important strategies to focus on for 2023 and beyond is Local SEO for lawyers. Local SEO is the process of optimizing your website and other online assets to rank highly in local search engine results pages (SERPs). With local SEO for lawyers, you can target potential clients in your geographic area, increasing your firm’s visibility and revenue.
In this blog post, we will cover 10 effective local SEO strategies for lawyers to start using in 2021 and beyond. Using these strategies will help your firm gain a competitive advantage in the local search engine results pages.
- Optimize Your Website
Optimizing your website is essential for any website to have success in the SERPs. For lawyers, the most important elements to optimize on your website include title tags, meta descriptions, headings, and content. Furthermore, you should also ensure that you have a mobile-friendly version of your website as more people are using their phones and tablets to access the internet.
- Optimize Local Profiles
One of the most effective ranking strategies for lawyers regarding local SEO is creating and optimizing local profiles. These profiles include Google My Business (GMB), Bing Places for Business, Apple Maps, Yelp for Business Owners, etc. Make sure that your profiles are up-to-date with accurate information, and also ensure that you add photos, special offers, and other relevant information.
- Optimize for Voice Search
Voice search is rapidly becoming popular and is projected to account for one-third of all searches by 2020. To stay ahead of the competition, lawyers need to optimize their website and local profiles for voice search. This includes using natural language, long-tail keywords, and local phrases.
- Publish SEO-Friendly Content
Content is one of the best ways to reach potential clients. When creating content, make sure that it is optimized for the SERPs. This means using the right keywords, adding internal and external links, and making sure that the content is relevant and up-to-date.
- Invest in Paid Media
Paid media, such as Pay-Per-Click (PPC) advertising, can be an extremely effective way to get your website and local profiles in front of local searchers. Investing in PPC advertising in 2021 can help build your brand and generate more leads for your law firm.
- Localize Keywords
Make sure that your keywords are localized and relevant to your target audience. When determining your keywords, think about what potential clients in your area would type in when searching for your services.
- Invest in Local SEO Tools
Investing in the right local SEO tools can be a huge time saver and help your firm stay ahead of the competition. You should look for tools that can provide insights into your local rankings, generate reports on any rankings and visibility changes, and track your campaigns’ performance.
- Analyze Your Competitors
Analyzing your competitors is one of the best ways to identify new strategies to use and to improve your local rankings. Take a look at what your competitors in the market are doing, what keywords they’re targeting, how they’re optimizing their website and local profiles, and any strategies they are using that could work for your law firm as well.
- Optimize for Mobile Devices
With more and more people on their phones and tablets to access the internet, it is essential to have a mobile-friendly version of your website in 2021. Make sure that your website and all other online assets are optimized for mobile devices to ensure that you are accessible to all potential clients.
- Utilize Location-Specific Landing Pages
Creating location-specific landing pages for lawyers who have offices in multiple locations can be a great way to target potential clients in those areas and drive more qualified leads to your website. For example, a law firm in San Francisco may have different pages for San Francisco, Oakland, and Berkeley.
These are just some of the effective ranking strategies for lawyers in 2023 and beyond. By focusing on local SEO, you can increase visibility and drive more leads to your law firm; use these strategies to start optimizing your website and local profiles today!