Nowadays, it is extremely significant that businesses of all sizes, either a small startup, a regional business, or a global brand, have a proper digital marketing strategy. And any strategy is absolutely incomplete if the right keywords are not incorporated in it. Using the right keywords helps you to enhance your organic traffic on your internet site. But if you don’t have much idea about how to find relevant and appropriate keywords then don’t worry because Google offers a free keyword research tool. This tool is known as Google Keyword Planner, formerly it was called Google Keyword Tool.
It is a most effective tool to recognize the latest keyword ideas, blog post subjects, boost search engine rankings, and also help in the best SEO services. That said, not many users know the correct method to use the tool. That’s why, in this blog post, we’ll explain to you how to use the Google Keyword Planner tool effectively.
Let’s get started….
What Is Google Keyword Planner?
Keyword Planner is an absolutely free feature within Google Ads that facilitates your business to build lists of strong, appropriate keywords that can support land your pay per click (PPC) ads in front of the target and correct people.
Are you prepared to dive into the fundamentals of how to use the Google Keyword Planner tool effectively?
How To Access Keyword Planner
Before you begin using Google Keyword Planner, you will require a Google account. If you have then log in but if you don’t have then create an account immediately because it will take a few minutes of yours.
Now, you have an account, go to Google Ads home and hit Start Now. Next, pick your Google account to sign in.
After signing in, the Google Ads window will be open in front of you and ask you to create a campaign. Since we’re not here to invest any bucks on advertisement so you can skip this particular step by just clicking Create an account without a campaign.
Now, it’s time to fill in your required business information like currency, billing country, and time zone. Once you’ve filled in all the relevant information now hit Submit button.
Wow, Congratulations! You’ve now created a Google Ads account. Next, you need to click on the Explore Your Account to go to the Google Ads panel.
Explore New Keywords & Get Search Volume
For opening the Google Keyword Planner tool, you need to click on Tools & Settings which you will find at the right top corner. And then from the drop-down menu, pick Keyword Planner listed under Planning. After that, two options will display on your screen:
·Discover new keywords – this option helps you to identify new keyword ideas that you could use to grow your internet site traffic.
·Get search volume and forecasts – this option helps you to find out the historical trend, search volume of a particular keyword, and also helps in finding future forecast of a keyword.
To get to know in detail about these options, keeping reading!
Discover New Keywords Option
After choosing Discover new keywords, two tabs will display on your screen. One is Start with Keywords and another one is Start with a Website.
·Start with Keywords – To find the right keywords, you can put words (Google Analytics or Best SEO Services) or phrases (how to use Google Analytics effectively) underneath start with keywords. Maximum 10 keywords/phrases, you can put, and if you wish so you can also put a domain to use as a filter. After filling in the search terms, now click on the Get Results button.
·Start with a Website – To identify appropriate keyword ideas then you need to go to the other tab start with a website. At here, you can put a website URL. After doing this, the Google Keyword Planner tool will start processing and uses the website you entered as a source and present with you search terms to use. This option also provides you a choice to search the whole internet site or a precise page. After submitting the URL, click on the Get Results button. This option is also excellent for finding at what your other market players are doing and stealing their keywords. Simply enter their internet site URL and have a glance at the right keywords they are working on.
Get Search Volumes And Forecasts
Google Keyword Planner tool gives you an excellent option to get search volumes and forecasts. Simply put the keywords or phrases in the box, divided by commas or in the subsequent line, and click on the Get Started button.
For the appropriate keywords you put, the Google Keyword Planner tool will estimate the total number of clicks, impressions, overall price, average position, and cost-per-click (CPC) you can think of for the next 30 days. In addition to this, it further breaks down every single keyword forecast into distinct impressions, click-through-rate (CTR), clicks, cost, and average cost-per-click.
If you want to see average monthly searches and competition for each keyword, then go to the Historical Metrics tab. By using this important information, you can easily select keywords that can help you enhance your internet site’s performance. For example, if you’re seeking fast results, you can pick a keyword that has a search volume (monthly) between 1k to 10k and has low to medium competition.
After walking on all the above points now that you know how to use the Google Keyword Planner tool effectively to find new keywords.
So basically, Google Keyword Planner is meant for advertisers, but it has a bundle of best SEO services value. For beginners, it is completely free! And it presents a brilliant opening point to identify relevant and right keywords for your business.
You can look up individual search terms or just put an internet site address to see correct keywords. The bidding values as well as the competition level are best for comprehending how worthwhile the keywords are. It also facilitates you to pick monetary keywords that can support to you surge sales.
And that’s it.
We hope you liked our blog post on how to use Google Keyword Planner Tool effectively.
About the Guest Author
Vivek Sharma is a Digital Marketing Expert with rich industrial experience and knowledge. Currently, he is working with the PNJ Sharptech. He is famous for his excellent work and provides guaranteed results.