Your business’s success will depend on two things: you must provide people with what they want, and you must bring that product to those people. Bringing the product to the people is what marketing entails.
The best way to market your business online is to have a website. It’s super easy to start a website with so many free step-by-step tutorials available online. I found this how to start a website tutorial very easy to follow and understand and it will take you only 15 min to set up a WordPress website.
Many marketing strategies can help market your brand. The one you choose will depend on your product and your marketing budget. The good news is that some of these marketing strategies are free!
Here are six tips for marketing your brand.
Include Call to Action in Email Signatures
On average, each office worker receives and sends over 100 emails every day. That means, if you have just ten office workers, 600 emails will be sent every day.
Email marketing is an incredible opportunity to promote your brand. When sending out emails to potential customers or responding to customer queries, include a call to action button (or link) at the end of the email.
By treating your email signatures as marketing tools, they’ll become the best strategies to introduce your services or products to the masses. To make the email attract potential customers, you can accompany it by a small token like a free product offer or a free download.
Claim Your Google My Business Account
Google My Business is an effective marketing tool offered by Google. Once you set up the Google My Business account, your business will get listed on Google search and Google Maps. This will make it easier for your potential customers to get to know about your business, and they will get you easily when they search online for the service you are offering.
The Google Map listing will help them know the exact location of your business. Your Google My Business account will also have your phone number, name, and address.
Partner With the Right Businesses
Marketing your brand is a matter of getting it in front of potential customers. You can use any means under the sun to ensure you become visible to your potential clients. One way of doing this is by partnering with companies that offer products that are related to or complementary to your products. To benefit more, you need to partner with companies that are well established.
For example, when your partner company is going for a show, you can join them and have a stand to display your products. This way, you’ll get a bigger audience than you could if you went alone. At such a show, you can have some gifts for your potential customers and even some custom flags that they can take home.
Offer Discounted Service/Product
Discounts excite many customers. When you offer something at a discount, you’ll easily attract new customers. A group of customers is very keen on product prices, and even a small discount can make them buy your product. If possible, you can also offer some gifts.
The gifts need not be expensive, just small items like pens, notebooks, phone covers, etc. Whether you offer discounts and or gifts, you can ensure they don’t hurt your bottom line.
Create a Webinar or Presentation
Creating a webinar or presentation is the best way to talk directly to a large audience. Giving a good presentation is a skill that you have to learn. You can use this strategy, both offline and online.
In your presentation, ensure you capture the mission and vision of your company. You must strive to describe your product or service so your potential clients can feel what it is all about. You can include a high-quality video to demonstrate how your product is used, and the results expected. Be brief, but to the point.
Ask for Reviews
More than half of those who visit your website have read a review of your product/service. Furthermore, over 80% of people trust reviews much more than what they read from a website. Reviews build credibility and trust for your brand. So do not shy away from asking your customers to leave reviews after using your products.
In Conclusion
Building a brand name needs a lot of effort and dedication. This is not something that can happen in one day. So it would be best if you worked hard and smart. The tips given above will take you far in as much as your brand image is concerned. Also, remember to build a professional website that reflects the true image of your company. Last, be active on social media and do a lot of guest posting on reputable websites.