How to Make 100k in Roofing Sales?

It’s no secret that the roofing industry is booming. In fact, it’s expected to grow by more than $4 billion in the next few years. And with that growth comes opportunity. If you’re looking to get into roofing sales, or if you’re already in the business but want to boost your earnings, there has never been a better time to do so.

Sales are also the lifeblood of any business, and without a strong sales team, businesses can quickly fail. The roofing industry is no different—in order to be successful, roofing contractors need to have a solid plan for generating sales. So, how can roofing contractors make 100k in sales? There are a few key things to keep in mind.

What are roofing sales?

Although this may already be obvious, it would be good to clearly define what ‘roofing sales’ actually entail. Roofing sales are the process of selling roofing products and services to customers. This can be done through a variety of means, such as in-person meetings, phone calls, emails, or even online ads. No matter the method used, the goal is always the same: to generate leads and close deals.

Leads are potential customers that have been identified as having a need for roofing products or services. Once a lead has been generated, it’s then up to the roofing contractor to convert that lead into a paying customer. This is where the sales process comes in.

How to make 100k in roofing sales

That said, here are some ways to increase roofing sales.

The roofing industry has the potential to innovate, and roofing contractors need to be on the cutting edge in order to stay ahead of the competition. This means keeping up with the latest trends in roofing materials, installation methods, and safety procedures.

This can also include implementing the latest and greatest tools, equipment, and technology. This may include, for example, roof estimate software—some roof estimate software is free to use too! 

Technology not only allows businesses to provide customers with a higher quality of service, but it also makes them more efficient, which can save money in the long run.

Identify your target market

It’s important for roofing contractors to identify their target market and focus their efforts on selling to that market. Not everyone is in the market for a new roof, so it’s important to focus on those who are most likely to need or want your services.

Age, gender, location, and income are all factors that can help you identify your target market. Once identified, you can start tailoring your sales pitch and marketing materials to appeal to them specifically.

Different customers will also be looking for different types of roofing services. Some may need a new roof, while others may just need repairs or maintenance. It’s important to know what type of services your target market is interested in so that you can offer them exactly what they need.

Market research and customer surveys can go a long way in this regard.

Develop a sales strategy that caters to their needs

Developing a sales strategy that caters to the needs of specific customers might include offering discounts, providing financing options, or creating custom packages. You can fine-tune your sales strategy by testing out different approaches and seeing what works best for your business.

Offer free estimates and consultations

One of the best ways to generate sales is to offer free estimates and consultations. This allows potential customers to get a feel for your business and what you can offer them without committing to anything.

Free estimates and consultations also give you an opportunity to upsell customers on additional services or products that they may need. For example, if a customer is only interested in repairs, you can use the consultation as an opportunity to sell them on a new roof.

Offering free estimates and consultations is a great way to generate sales, so be sure to promote this service to potential customers whenever possible.

Provide excellent customer service

Finally, it’s important to provide excellent customer service. This includes everything from providing accurate estimates to being available when customers need you.

It’s also crucial to warranty your work and stand behind the service you sell. This will show customers that you are confident in your work and that you are committed to their satisfaction. Providing excellent customer service is essential for generating sales, so be sure to focus especially on this aspect of your roofing business.


By following these tips, roofing contractors can make 100k in sales. However, it’s important to keep in mind that this is just a starting point. Roofing contractors need to continuously generate new sales in order to maintain a steady stream of income.

These are just a few tips on how you can make 100k in roofing sales. If you implement these strategies and work hard, you will be successful.

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