What Is Shopify?

Shopify is one of the best ecommerce that can be used to create and promote your business/store both online and offline. It is an easy-to-use online store builder trusted by millions of users all around the world. It enables you to create online shopping websites promoting your product and services that integrate with many more features. These features mainly include social networking, a shopping cart, and online easy payment options, post products, and order processing to let your business grow and expand. It is a user-friendly platform with professional graphics. 

How Does Shopify Work?

Shopify is a cloud-based software that lets you create your brand awareness online and sell your products and services with ease. It requires a monthly subscription after your free 14 day trial period comes to an end. It starts with offering you access to the admin page where you can run many features and optimize your website according to your requirements and preferences. The next step is to add your products efficiently. You can also remove your products as per your requirements. Then you will be asked to edit your Shopify settings. This step includes updating your information on the website to gain and build customer’s trust in you. You can also create legal pages to make it all the more believable. The next step to do is to manage your payment methods accordingly. You can choose third-party payment gateways too if you want to. Among innumerable choices of payment options, it is important to choose an efficient one to make your customer’s payments processed in no time without causing any kind of inconvenience. Then you can connect your Shopify store to analytical tools to keep track of your business’s transaction at a glance whenever you wish. You will also get an option to upgrade your monthly subscription to advanced and upgraded versions for additional features. 

With its ease of use, Shopify has been one of the fastest-growing eCommerce platforms highly recommended and used by millions of users today.      

What Can You Sell On Shopify?

Shopify is one of the best eCommerce platforms that let you sell a wide range of products and services. This comprises of

Products:

1. Beauty and skincare
2. Home appliances
3. Digital products
4. Fashion and clothing
5. Handcrafted goods
6. Decor 
7. Outdoor and sports equipment

Services:

1. Consultations
2. Memberships
3. Digital discount offers
4. Online classes and workshops
5. Appointments
6. Experiences
7. Event management  

What Are The Advantages And Disadvantages Of Shopify?

Shopify advantages

Shopify has proved to be our user’s favorite in the past few years. There are various advantages of using this platform to promote your business. These are:

1. Easy to use

Shopify has got a user-friendly interface. Even if you are not a tech-master, don’t worry. It is extremely easy to use. It lets you set up your themes, layouts, and websites easily as per your requirements and preferences. 

2. Built-in tools

A basic requirement of an ecommerce website is sufficiently built-in tools to let you give your website your dream look instead of having to compromise. Shopify comes with almost all the required tools you need in the basic package. However, if you are more on the website designing side and want to give your website an additional rich look, you can have access to these features in a higher subscription plan. 

3. Customer service

There’s no technological space where bugs are completely eliminated. But what matters the most is fixing them. Shopify offers 24/7 customer service. Their team is made of dedicated staff members who are present at your service whenever you want. They are highly skilled, efficient, and polite in their service and work. 

4. Marketing and discount codes

People love discounts. It is one of those things that can attract consumers like nothing else. Be it a general consumer or a big business firm, it attracts them all. Shopify comes with various marketing tools and discount codes that will help you to work on reducing your budget without compromising with work and business operations. It also comes with various marketing tools that will help you to increase your brand awareness and rankings. 

Shopify Disadvantages

1. Expense

Shopify can prove to be pretty expensive if you are running on a tight budget. You have to pay your monthly subscription compulsorily after your 14 days free trial period comes to an end. Your subscription depends and varies according to your plans. You are required to pay monthly for every little thing which even excludes the cost of additional features.

2. Reduced customization

Shopify comes with a wide variety of themes and layouts you can use but only a few of them can be customized as per your requirements and preferences. It reduces the control you can exercise on your website due to this flaw. 

3. Inflexible content management

Shopify will deliver excellent service while enabling you to sell products only. It does not offer the option to add rich content to your websites such as videos and carousels. 

How To Launch Your eCommerce Store With Shopify?

1. Sign up with Shopify and check various plans

It is the basic step to start your Shopify. Visit the website and create an account. You will be required to enter a few details related to you and your business. Enter those details and click on “start free trial”. This will begin your free trial period for 14 days where you won’t be charged anything.  

2. Choose a theme

Shopify comes with a wide variety of themes to choose from. Choose the one you think will be most appropriate for your business and move forward. You can also have access to additional rich and sophisticated themes by choosing a better subscription plan. 

3. Customize Shopify settings

This step allows you to make major changes in your website to optimize it as per your preferences and necessities and help you to grow and expand your business. 

4. Add your products to the store

In this step, you will be required to add your products, their descriptions, and prices which will be visible to your customers. 

5. Implement Shopify POS

Shopify POS is an app that can be installed on your device and can be used in a transaction in a physical store. 

6. Implement payment gateways

The next step is to implement payment gateways. Shopify offers you various payment options. Choose the one which is most suited to your business and trustworthy. 

7. Use Shopify apps

You can download and install Shopify apps to operate your business smoothly and with more convenience. 

8. Start a blog

Having a blog for your business can help you to grow and expand your business like you never thought. It helps you to keep your customers updated. 

Conclusion

Shopify is one of the fastest-growing eCommerce platforms available. Hire the best Shopify development company that has expert Shopify developers. Create your account today and let your business reach its desired heights.