How can small businesses leverage social media?

Social media has totally changed our lifestyle how we communicate, connect, and relate with each another. Social platforms serve users a sense of community regardless of where they are existing in the world, or what they’re fond of. It enhances the ability to build a digitally connected environment where users feel a sense of belonging. Which made social media a very powerful business tool.

Businesses and corporations are leveraging social media for the purpose of strategic marketing for years now. In 2014, near about 92% of marketers said that social media was very important for their business. And 80% of them accepted social media as one of the most critical factors in increasing website traffic.

1) Know Your Customers  (KYC)

What are your products and who will purchase it? Does it have any visual appealing?

If you want to target your audience and how they get engaged with social media is very crucial to prepare your strategy. If it looks great or interesting, get on Pinterest, especially if you’re looking to engage women: totally 80 percent of Pinterest users are women. And as those users already know, the interface is gloriously visual and more inviting. 

If your biz is a service, just take it to Twitter and hashtag it wisely. You can use locales and organizations, your potential customers engage with to get eyeballs on your service.

2) Have Something to Say 

If you are waving your digital arms, just yelling ‘look at me’ is not only one ineffective but also a way of displaying one and all that you’re still get trapped in old media.

Whatever you post, you can make certain it’s something so that your audience will enjoy or appreciate it. You can link it to a good article on the line of business you’re in or retweet something intriguing that another person (not business) has said. Just remember that your goal is luring eyeballs not hard-selling your widgets. You can engage people to follow you on Twitter, like your page on Facebook and everything. But make certain to engage them in such a way that they come to appreciate that you always post something interesting. You can become an expert or go-to editor of good info so that you become identified as a leading voice in your area of expertise.

3) Don’t Tease 

Some of the few social media tricks are more transparently false than the misleading tweet or Facebook post that helps to give the reader the idea that not clicking could mean them missing out on ‘The Most Amazing Thing You’ll Read All Year!!!’.

Yes, they will click. At first. And then they will stop cold. They’re onto you. And they will remember that the ‘most fascinating’ thing they read last week was a story about the word ‘fascinating’. The word means not cute, not funny and no, not effective. 

4) Your Website Should Be A Joy 

The main objective is to drive them to your website, the ground zero of all things Your Business. So make sure there’s something there for them to do, and explore. You linked a tweet to a good story highlighted in your blog. Great. After they read what’s there, make sure you’ve got a site that makes them want to stay, explore, and take action.

You’d have fixed time to meet a client so that you can have time to work on your social media initiatives. Take help from cheap seo plans to build a social presence. 

Yes, social media can be an entertaining way in order to fritter away some time, but in the context of your business, it’s work. So treat it that way. Schedule time every day to work on it. If it makes it simpler for you or if you have multiple accounts, you can consider them by using a social media management tool like Hootsuite, Buffer, or Tweetdeck. Some of them are free, with a few limitations, but worth it in order to streamline your efforts and save some time.

5) Set A Goal 

You have to gain knowledge on the effectiveness of your social media efforts can be maddeningly difficult to quantify. Some used to take hits on a website as an indicator but that’s the one part of the story. The real story is called engagement: what are the calls in order to action when someone clicks their way to your site? How far do they make it down the conversion of the funnel? 

If you don’t have enough time or expertise to track the journey of those clicks, then just set an aim for yourself. Let’s call it’s to increase the visits to your site and the number of clients that will contact you to explore your service or customers that buy your product. If you do have enough time, you can use a tool like Google Analytics which can go a long way towards seeing what people do when they visit your site. And what they don’t do, for that matter.

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