We all have heard the old adage – work smart, not hard. In today’s extremely competitive world, how does and hard? The answer is Artificial Intelligence or AI which enables an organization to work extremely smart and hard at the same time. AI is a fast and powerful machine with software that can learn on its own and “think” in multiple dimensions that allow startling possibilities in any field.
Here are 6 aspects in which AI shapes your organization’s Sales Strategy:
1. Target customer
3. Arming Sales team with data
4. Efficient leads
5. Customizing or tailoring
Salespeople might have some initial trepidation about losing their jobs to machines, but this is misplaced. Similar arguments were heard when computers made the transition from mainframes to personal computers but what happened instead was that the explosive growth of computers made everyone work smarter and then enabled the internet revolution that shrank distances and today everyone is one at same virtual distance away, whether in same city or a different continent.
A similar revolution in AI is happening right now and the company that is an early participant in this revolution gains the first mover advantage that allows it to set the trend in how the AI can be used innovatively. Instead of seeing AI as a competitor, salespeople need to see it as a powerful assistant that knows a lot about customer and the complex factors that drive a successful closure of a sale.
| About the Guest Author:
Apoorv Bhatnagar is a Digital marketer at Freshworks Inc. He generally writes about software that improve your marketing, sales or hiring process.